Senior Media Strategist

🔥 14 hours ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $105k - $120k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

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Location3

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

Location3 is a digital marketing agency specializing in strategic solutions for franchise and multi-unit brands. They provide a data-driven approach to marketing, leveraging their proprietary local marketing and data management platform to drive digital transformation for their clients. Since 1999, Location3 has focused on helping these brands optimize their marketing strategies across various channels, ensuring effective engagement with their target audiences and fostering customer loyalty. They offer services such as marketing strategy, data science and analytics, programmatic media, SEO, content marketing, local listings management, paid search, paid social, and local marketing.

📋 Description

• Lead media strategy development for enterprise and multi-location clients • Size total addressable markets, build audience cohort profiles, and map media consumption habits • Build and maintain client playbooks documenting strategic approach, channel mix, budget allocation logic, and testing priorities • Design structured testing frameworks such as TELO (Test, Evaluate, Learn, Optimize) • Recommend channel and budget allocations across paid search, paid social, programmatic, display, and video • Translate market research, consumer behavior data, and competitive analysis into strategic direction • Present media strategies and performance narratives directly to clients • Collaborate with cross-functional teams to align strategy with execution and broader marketing objectives • Monitor emerging media consumption and digital advertising trends • Contribute to shared standards, templates, and best practices • Manage hands-on SEM execution across Google and Microsoft Ads • Own SEM account architecture, bid strategy, keywords, and match types • Optimize bidding, targeting, ad copy, and account structure • Manage SEM budgets, pacing, and spend reallocation • Report on SEM metrics and present paid search audits • Help refine SEM standard operating procedures and identify automation opportunities

🎯 Requirements

• 5-7+ years of experience spanning media strategy and planning and hands-on paid search management, ideally with enterprise or multi-location clients • Demonstrated ability to size total addressable markets, build audience and cohort profiles, and craft compelling narratives that translate research and consumer data into media strategy • Experience building client-facing strategic deliverables such as playbooks, testing frameworks, and channel or budget recommendations • Fluency in core performance metrics (CPA/CPL, ROAS, CAC, CVR, impression share, lost impression share) • Deep command of SEM fundamentals: keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis • Experience with GTM, conversion tracking, and data feed management • Holistic understanding of the digital advertising landscape and current media consumption trends • Confident, polished presentation skills for client and executive stakeholders • Proactive ownership and account-first mindset • Comfortable setting strategic direction and performing in-platform work • Highly organized with strong QA discipline and documentation habits • Collaborative approach and willingness to help junior practitioners grow

🏖️ Benefits

• Commission on new business • Eligible for the annual company bonus, paid on company performance • Medical, dental and vision cover • A 401(k) with company match • Wellbeing stipends • Paid time off • Support for remote working