Demand Generation Manager – B2B SaaS

🕒 February 2

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LoginRadius

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🔒 Cybersecurity

☁️ SaaS

🔌 API

Cybersecurity • SaaS • API

LoginRadius is a customer identity and access management (CIAM) platform and Identity-as-a-Service (IDaaS) provider that helps enterprises implement authentication, authorization, account security, and user management across web and mobile applications. It offers developer-first RESTful APIs and SDKs, no-code builders, and features such as passwordless and social login, federated SSO, adaptive MFA, bot detection, and consent management, all designed for high scale and multi-brand deployments.

📋 Description

• Plan and execute multi-channel demand generation campaigns (ABM, SEM, Social Ads, Webinars) for target markets including North America, and Europe. • Collaborate with Sales and Marketing teams to ensure campaigns align with business goals and regional GTM strategies. • Leverage marketing automation tools (HubSpot) and CRM platforms for tracking, reporting, and campaign optimization. • Support Account-Based Marketing (ABM) programs targeting strategic enterprise accounts in priority regions. • Analyze campaign performance, measure ROI, and make data-driven recommendations for continuous improvement.

🎯 Requirements

• 5+ years of experience in B2B SaaS demand generation or digital marketing, preferably in technology or platform-led products • Proficiency in analytics and reporting: -Funnel metrics (MQL, SQL, CAC, pipeline contribution) -Campaign ROI and attribution models • Working knowledge of web analytics (GA4, UTM tracking, conversion events, landing page optimization). • Ability to run A/B tests on ads, landing pages, messaging, and nurture flows. • Excellent communication and stakeholder management skills. • Bachelor’s degree in B.Tech, Engineering, Marketing, Business, or an equivalent qualification.

🏖️ Benefits

• Opportunity to work with a cutting-edge technology company in a rapidly growing industry • Collaborative and inclusive work environment • Competitive salary and benefits package • Health and Accidental Insurance • Certification Policy : Opportunities for professional growth and development