Content, Creator Strategist

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Lucky Energy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

Lucky Energy is a simpler, better-for-you energy platform built to empower people to seize the day.

📋 Description

• Build and maintain owned social content calendars • Organize creative assets and maintain content libraries • Source and pitch UGC creators to the internal team while managing timelines and content across multiple creators • Evaluate paid influencer partners based on brand fit, audience quality and campaign goals • Build creative briefs and content decks to guide agency partners and content creators to create brand-aligned content • Partner with internal and external creative teams to help guide content development and execution • Research trends, creators and cultural moments to inspire content ideas • Support influencer strategy, campaign planning and program organization • Manage influencer gifting programs and campaign logistics • Coordinate creator campaigns, timelines and deliverables across agency and internal partners • Review creator content and identify opportunities for organic and paid amplification • Trend intelligence: Stay on the pulse of social media, internet culture, creators, trending formats and cultural moments to inform owned content and influencer strategies. • Regularly compile trending content formats, creators, sounds and creative inspiration to bring fresh ideas to the team. • Monitor competitor activity and best-in-class brands for content inspiration and strategic insights.

🎯 Requirements

• 2-4 years of experience in social media, influencer marketing, creator partnerships, digital marketing, or a related field. • Experience managing social media content calendars and coordinating content across multiple platforms. • Strong understanding of social media platforms, creator ecosystems, internet culture, and emerging digital trends. • Experience sourcing, evaluating, and managing influencer and UGC creator partnerships from outreach through content delivery. • Ability to develop creative briefs, organize content libraries, and manage multiple campaigns and deadlines simultaneously. • Strong project management and organizational skills with exceptional attention to detail. • Experience collaborating cross-functionally with internal teams, agencies, and external creators. • Analytical mindset with the ability to review campaign performance and identify opportunities for optimization. • Excellent written and verbal communication skills with confidence providing creative feedback. • Self-starter who thrives in a fast-paced, high-growth environment and is comfortable balancing strategy with hands-on execution. • Passion for social media, content creation, influencer marketing, and staying ahead of cultural and platform trends.