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Creative Strategist

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 25%

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Logo of LumiMeds

LumiMeds

1 - 10 employees

Founded 2024

🏥 Healthcare

💊 Pharmaceuticals

☁️ SaaS

Healthcare • Pharmaceuticals • SaaS

LumiMeds is a telehealth patient-management platform connecting patients with licensed medical providers to deliver personalized weight-loss and longevity injectable treatments. The company offers telehealth consultations, prescription evaluation, and nationwide delivery of prescription and compounded medications (GLP-1s like semaglutide, tirzepatide, and NAD+), with subscription plans, monthly follow-ups, and direct-to-consumer pricing that does not require insurance.

📋 Description

• Develop and continuously refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels • Identify creative concepts, angles, hooks, offers, formats, and messaging opportunities using performance data, customer insights, and market trends • Translate business and acquisition goals into creative priorities for designers, editors, copywriters, and content creators • Build actionable creative briefs defining audience, insight, hook, message, format, CTA, and testing hypothesis • Adapt creative concepts appropriately for each platform • Review creative performance using CTR, CPA, ROAS, CVR, hook rate, hold rate, and conversion performance • Develop structured testing frameworks and identify creative fatigue • Research competitors, DTC brands, telehealth companies, consumer health trends, and emerging advertising formats • Review concepts, scripts, static ads, video ads, UGC, and other performance creative before launch • Provide actionable feedback and establish creative principles, frameworks, and best practices • Evaluate the full customer journey from creative to landing page, offer, and checkout • Recommend improvements to landing-page messaging, structure, offers, CTAs, and objection handling • Use AI tools for creative research, concept development, copy and hook ideation, storyboarding, competitive analysis, briefs, and image/video ideation • Collaborate with founders, marketing team, media buyers, designers, editors, and content creators to improve customer acquisition

🎯 Requirements

• Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative • Strong track record developing creative that drove measurable customer acquisition results • Deep understanding of DTC and performance advertising • Strong knowledge of Meta advertising and familiarity with Google, TikTok, YouTube, and Reddit • Ability to interpret performance data and translate it into actionable creative decisions • Strong understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology • Experience developing structured creative testing frameworks • Strong understanding of short-form video, UGC, static ads, and other performance creative formats • Ability to give clear creative direction and actionable feedback to designers, editors, copywriters, and creators • Comfortable operating independently in a fast-moving startup environment • Strong communication skills and professional-level English • Availability for regular collaboration during U.S. business hours

🏖️ Benefits

• Fractional / Part-Time engagement • Remote work arrangement • Globally distributed, remote-first team • Flexible collaboration within U.S. business hours

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