Performance Marketing Manager – Growth & Lifecycle

🕒 March 6

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Logo of LumiMeds

LumiMeds

1 - 10 employees

Founded 2024

💊 Pharmaceuticals

👥 B2C

☁️ SaaS

Pharmaceuticals • B2C • SaaS

LumiMeds is a telehealth patient-management platform connecting patients with licensed medical providers to deliver personalized weight-loss and longevity injectable treatments. The company offers telehealth consultations, prescription evaluation, and nationwide delivery of prescription and compounded medications (GLP-1s like semaglutide, tirzepatide, and NAD+), with subscription plans, monthly follow-ups, and direct-to-consumer pricing that does not require insurance.

📋 Description

• Own strategy, execution, and optimization across paid acquisition platforms • Manage and scale paid budgets efficiently • Optimize CAC, ROAS, CVR, AOV, and LTV • Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels • Adjust bidding strategies and campaign structure based on data • Identify scaling opportunities without increasing risk exposure • Improve and test multiple funnels • Recommend landing page structure improvements • Suggest pricing tests, bundling experiments, and offer adjustments • Ensure campaigns comply with platform ad policies • Partner with internal stakeholders to prevent account flags or shutdown risk • Own and build lifecycle marketing engine: SMS automation, Email automation, and more • Build reporting dashboards and monitor key metrics.

🎯 Requirements

• 5+ years in performance or growth marketing • Strong hands-on experience with: • Google Ads (Search, Performance Max, YouTube) • Meta Ads (Facebook / Instagram) • Reddit Ads • Tiktok Ads • Microsoft Ads (Bing) • App Lovin • Ad Roll • Experience in telehealth, healthcare, or regulated products preferred • Experience with subscription-based businesses strongly preferred • Strong CRO mindset • Experience building SMS + email lifecycle automations • Comfortable operating in a startup environment with ownership.

🏖️ Benefits

• Early-stage growth opportunity. • Direct impact on company revenue. • Real ownership of strategy and execution. • High visibility with leadership. • Opportunity to shape the marketing foundation of a Telehealth brand.

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