Content Innovation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $131k / year

⏰ Full Time

🟠 Senior

🔴 Lead

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

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Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 $235M Series F on 2022-01

Healthcare • Healthcare Insurance • SaaS

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Translate complex product capabilities, clinical outcomes, and value propositions into compelling, differentiated narratives tailored to buyer needs, segments, and business priorities • Apply generative and agentic AI to rethink content workflows and improve content discovery, drafting, personalization, and refinement • Experiment with emerging AI technologies to create connected, scalable content experiences across the pursuit journey, from market narratives and RFP responses to finalist presentations • Own the content strategy, architecture, and quality of Responsive • Manage governance and content standards to improve AI retrieval, response accuracy, and overall quality • Turn recurring RFP questions, buyer priorities, and content gaps into actionable insights • Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success • Lead proposal content strategy and strengthen the quality and impact of RFPs • Improve first-pass drafting, personalization, and quality using emerging AI capabilities • Develop smarter, more scalable approaches for content development across Marketing and Sales

🎯 Requirements

• 8+ years in content strategy, product marketing, solution marketing, proposal content, or a related field, with a strong foundation in positioning, messaging, and persuasive business writing • Demonstrated experience applying generative and agentic AI capabilities to content development • Exceptional writing and editing skills, with the ability to simplify complex information, articulate differentiation, and create compelling narratives for business audiences • Proactive, experimental mindset, with the ability to identify opportunities, challenge existing approaches, and turn new ideas into practical improvements • Demonstrated experience both using and managing proposal management platforms such as Responsive, including hands-on ownership of content libraries, knowledge architecture, content governance, and AI-powered response capabilities • Strong understanding of the RFP and complex sales process • Experience developing and maintaining reusable content for different audiences, segments, and use cases • Strong strategic judgment to evaluate content accuracy, relevance, persuasiveness, and effectiveness • Ability to translate complex product, technical, or industry information into clear, customer-focused messaging • Strong cross-functional collaboration skills with Product Marketing, Sales, Customer Success, and other stakeholders • Experience in health care, benefits, or another complex or regulated industry is a plus

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K with up to 3% matching • Monthly tech allowance • Well-being perks and activities • Surprise swag • Regular community celebrations

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