Market Activation Analyst, Health Plans – Health Systems

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $106k - $146k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

🦅 H1B Visa Sponsor

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👻 Ghost score 12%

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Logo of Lyra Health

Lyra Health

501 - 1000 employees

Founded 2015

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 $235M Series F on 2022-01

Healthcare • Healthcare Insurance • SaaS

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Conduct macro-level healthcare market evaluations using third-party healthcare data platforms and analytical tools • Synthesize market trends to inform the corporate roadmap and geographic expansion and payer contracting priorities • Evaluate payer density, reimbursement models, and local healthcare regulations to identify market entry opportunities • Develop and customize market-specific activation playbooks • Profile markets and conduct competitive analysis to identify clinical partners and network integration opportunities • Partner with commercial, clinical operations, and business development teams on market go-to-market strategies • Own and maintain market activation Top-of-Funnel and Care Starts quantitative models • Track KPIs from market entry and provider outreach through patient onboarding and active care starts • Iterate forecast models to optimize lead generation, funnel efficiency, and revenue predictability

🎯 Requirements

• 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization • Advanced quantitative and analytical skills using Excel, Google Sheets, SQL, or BI tools like Tableau/Looker • Proven experience structuring and manipulating large third-party datasets, such as IQVIA, Definitely Health, or CMS/claims data • Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models • Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling • Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks • Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K with up to 3% matching • Monthly tech allowance • Well-being perks and activities • Surprise swag • Regular community celebrations

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