Senior Marketing Manager, Digital Outreach Strategy – Growth

🔥 1 minute ago

🔔 Pennsylvania, Washington – Remote

🔔 Pennsylvania – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🧐 Strategy

🦅 H1B Visa Sponsor

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👻 Ghost score 25%

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M3 USA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2000

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

M3 USA is a company that specializes in providing market research, recruitment, and promotional solutions to the healthcare industry. They focus on connecting healthcare professionals, particularly physicians, with tools and resources that improve the practice of medicine. Through a variety of services, including qualitative and quantitative market research, multi-channel promotion, healthcare recruitment, and clinical trials, M3 USA supports the life sciences industry by enabling healthcare professionals to stay informed and provide optimal care. A subsidiary of M3 Inc. , M3 USA is engaged with leading pharmaceutical companies and offers extensive research capabilities across Europe and the U. S. They are known for their data-driven intelligence and their efforts in building networks within the healthcare community.

📋 Description

• Build and own a full digital outreach path for each subsidiary • Identify decision makers and define buyer personas for each business sales activity • Grow contact lists from verified sources and research • Run tailored multi-channel outbound sequences across email, LinkedIn, and other social and digital channels • Coordinate email deliverability efforts, including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance • Convert M3 proprietary data assets, physician networks, and health-system relationships into qualified conversations through referrals and warm introductions • Use AI-assisted research and personalization while maintaining human review and brand standards • Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message performance • Operate outreach technology stacks, integrate them with CRM systems, and recommend new tools • Report weekly on placement, reply rates, positive-reply rates, and pipeline sourced by subsidiary and persona • Retire ineffective approaches and scale successful programs

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • 7+ years in B2B digital outreach, demand generation, or sales development • At least 3 years owning persona marketing for outbound commercial revenue generation • Demonstrated success reaching senior decision makers in healthcare and health systems • Experience selling recruitment, staffing, or physician placement services strongly preferred • Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences • Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration • Experience supporting or consulting for multiple business units, clients, or brands with distinct customers • Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing • Knowledge of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filters • Ability to identify and verify true buyers within target organizations • Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions • Strong writing skills and ability to adapt voice by persona and subsidiary brand • Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service • Ability to use AI tools for research, personalization, and testing • Ability to manage several concurrent programs independently and report clearly to sales and marketing leaders • Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards • Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred

🏖️ Benefits

• Competitive wages • Health and Dental • Life, Accident and Disability Insurance • Prescription Plan • Flexible Spending Account • 401k Plan and Match • Paid Holidays and Vacation • Sick Days and Personal Day