Director, Digital Marketing

Job not on LinkedIn

🔥 3 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $155k - $205k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 0%

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MagicSchool AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 $2.4M Pre Seed Round on 2023-08

Consulting • Healthcare • Marketing

MagicSchool AI is a leading artificial intelligence platform tailored for the education sector. It offers over 70 AI tools that assist educators in lesson planning, writing assessments, and communicating effectively. The platform is embraced by over 4 million educators worldwide and integrates with learning management systems like Google Classroom and Microsoft Word. MagicSchool AI emphasizes responsible AI use, supporting both educators and students in building AI literacy while ensuring privacy and compliance with regulations. The platform offers a wide range of resources to enhance learning experiences, save educators time, and promote AI literacy, making it a valuable tool for modern education needs.

📋 Description

• Build and lead paid and organic acquisition engines • Reach and acquire teacher users and school and district partners • Manage a significant budget across paid search, paid social, and display • Run website strategy with a focus on conversion • Shape lifecycle and email programs • Drive B2C signups and adoption through paid digital channels • Generate top-of-funnel leads and pipeline for the B2B sales team • Own website strategy and roadmap, including conversion rate optimization, automated A/B testing, and Webflow publishing • Oversee lifecycle and email marketing strategy to improve activation and retention • Manage and coach paid digital agencies and contractors • Build performance reporting across channels and communicate insights to leaders and partner teams • Partner with Product, Customer Success, Sales, and the wider marketing team • Report to the Chief Marketing Officer

🎯 Requirements

• Director-level experience managing a multi-million dollar marketing budget • Several years of hands-on and managerial experience in search engine marketing, including Google Ads and Bing Ads • Record of ROI-positive campaigns across global markets • Deep experience running paid social campaigns, especially on Meta and LinkedIn • Proven ability to drive both B2C user acquisition and B2B demand generation • Experience managing web developers and overseeing website strategy • Data fluency and ability to explain performance data and recommended actions in plain language • Ability to take full accountability for results and drive work from idea through execution • Ability to collaborate across marketing, sales, product, and customer success • Comfort making sound decisions with incomplete information • Alignment with improving education through technology • Nice to have: Iterable or similar lifecycle email platform experience • Nice to have: Webflow, automated A/B testing, and CMS publishing experience • Nice to have: Looker, Metabase, Amplitude, or HockeyStack experience • Nice to have: edtech or mission-driven SaaS background • Nice to have: experience briefing and managing creative production for paid campaigns • Must be authorized to work in the United States or Canada without visa sponsorship

🏖️ Benefits

• Flexibility of working from home • Unlimited time off • Employer-paid health insurance plans • Dental and vision insurance at very low premiums • Generous stock options vested over 4 years • 401k match • Monthly wellness stipend • Work on cutting-edge AI technology impacting educators and students • Mission-driven team focused on efficient and equitable education • Unique culture built on relationships, trust, communication, and collaboration