Senior Growth Marketing Lead, Guest Engagement

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Maleda Tech

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Maleda Tech is a global contingent workforce solutions provider offering Employer of Record (EOR) services, Managed Service Provider (MSP) programs, Vendor Management System (VMS) implementation, staff augmentation, recruiting, strategic sourcing, tail spend management, and legal/contract operations. They position themselves as a personalized, boutique partner focused on risk compliance and efficient hiring, with an emphasis on diversity (committed to recruiting at least 85% of employees from diverse backgrounds). The company also runs immersive training and mentorship programs to build candidate pipelines and has operations in the Bay Area (California, US) and Addis Ababa (Ethiopia).

📋 Description

• Drive a brand-new incentives and lifecycle marketing program aimed at our guest community • Own the strategy and end-to-end execution of CRM and lifecycle campaigns • Partner with global country managers to define and align on incentive strategies • Work closely with finance to ensure each program is budgetarily viable • Plan on a quarterly basis, execution mode by writing creative briefs, running feasibility checks, and participating in creative reviews • Own CRM execution from beginning to end, defining technical and feasibility requirements • Collaborate with analytics to evaluate past campaign performance and synthesize insights for senior leadership • Leverage AI tools for reporting and use SQL to validate outputs

🎯 Requirements

• 10 or more years of experience in CRM, lifecycle, or retention marketing • Deep hands-on experience across owned channels including email, push, and in-app messaging • Strong journey-building and triggered campaign experience • Basic SQL proficiency to run and validate reports • Preferred candidates from a B2C technology background