Marketing Operations and Analytics Program Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $136.8k - $185.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Mapbox

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

🔌 API

🚗 Transport

📡 Telecommunications

💰 Venture Round on 2021-04

API • Transport • Telecommunications

Mapbox is a leading provider of custom online maps, offering APIs and SDKs that allow developers to integrate highly customizable maps into their web and mobile applications. Mapbox's services enable real-time data updates, immersive mapping experiences, and advanced navigation features tailored to specific industries like automotive and travel. Their solutions include Mapbox Studio for map design, Mapbox GL JS for web maps, and various SDKs for mobile and automotive navigation. Companies rely on Mapbox for applications in real estate, logistics, and business intelligence, benefiting from real-time, high-quality geospatial datasets and tools.

📋 Description

• Own the analysis that informs marketing programs • Measure and evaluate marketing performance and support demand generation • Develop and maintain measurement plans with benchmarks for campaigns • Monitor performance and develop insights for optimizations • Own and improve marketing data systems and reporting • Manage list segmentation and scoring for targeted messaging • Oversee marketing side of lead management processes • Identify and document scalable processes for marketing effectiveness

🎯 Requirements

• B2B Tech marketing experience with at least 5+ years • Advanced experience with Hubspot, Google Analytics, and Salesforce • Strong analytical skills with marketing data • Experience with web analytics, CRM tools, SQL, Google Sheets/Excel • Proven experience with AI tools and machine learning algorithms • Ability to implement lead scoring, nurturing, segmentation, and personalization • Understanding of database structure, data hygiene, analytics, and attribution • Experience with governance of marketing automation platforms • Ability to manage multiple projects in a fast-paced environment • Strong interpersonal skills and ability to break down silos

🏖️ Benefits

• Supportive health care • Parental leave • Flexibility for life events • Professional development opportunities