Senior Director, Engagement Marketing

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $155k - $195k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Marathon Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🤝 B2B

🧘 Wellness

💰 Private Equity Round - Marathon Health on 2019-10

B2B • Wellness

Marathon Health is a healthcare services company that provides personalized, employer-focused advanced primary care and occupational health solutions. They operate onsite and nearsite health centers, network health centers, and virtual primary care and behavioral health services, and offer population health management, medication management, and lifestyle coaching to improve outcomes and lower employer healthcare costs. Marathon Health partners with employers, unions, and health plans to tailor care models that increase engagement, reduce ER and inpatient utilization, and deliver measurable ROI.

📋 Description

• Own the strategy and execution of B2B2C marketing programs. • Develop industry-specific resources organized by clinical model, service, and population. • Train and enable client-facing teams to use self-service toolkits and reporting. • Serve as a marketing subject matter expert for select large and high-priority clients. • Own patient-facing content strategy across web, blog, social, and video. • Partner closely with in-house creative teams to develop high-quality, on-brand assets. • Build and maintain a test-and-learn program across engagement marketing programs. • Drive measurable outcomes across the function, including toolkit adoption and client-specific member engagement targets. • Lead and develop a team of three marketers.

🎯 Requirements

• Bachelor’s degree in marketing or related field. • 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct reports, or equivalent combination of education and experience. • Proven B2B2C marketing expertise, ideally in healthcare, benefits, or a comparably complex employer-to-consumer context. • Experience working alongside client success or account management teams is required. • Career experience that spans both large and small organizations.

🏖️ Benefits

• FREE Marathon Health services for you and your family, which provides unlimited, free primary care, routine labs, select prescriptions, vaccinations, and virtual mental health care for you and your family. • Choice of 2 medical plans, 2 dental plans, and vision coverage. • Unlimited free mental health benefits and EAP resources. • Rewards for challenges and healthy lifestyle activities. • Family-building and hormonal health benefits and paid parental leave. • Generous PTO or FTO. • Paid Holidays + A Day for What Matters. • Company paid Basic Life and Disability insurance. • Supplemental Life. • Spending Accounts. • 401(k) with employer match and graded vesting. • Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable.