Paid Advertising Specialist – Google Ads Expert

Job not on LinkedIn

🔥 12 hours ago

🐊 Florida – Remote

🐊 Florida – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Marketing Direction: Outsourced Marketing Experts

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2009

📣 Marketing

💼 Consulting

🤝 B2B

Marketing • Consulting • B2B

Marketing Direction is a full-service marketing agency based in the Tampa / St. Petersburg, FL area, founded in 2009. The firm provides outsourced marketing teams and senior-level marketing expertise to businesses that need strategy, planning, and execution without hiring a full-time marketing department. Services listed include strategic marketing and consulting, brand development and refresh, digital marketing (SEO, PPC, email, social), content and creative services, inbound and outbound lead generation, research & analysis, website design and management, and outsourced marketing team support. The company highlights more than 25 team members with senior/executive-level experience and certifications (Google, HubSpot) and positions itself to create sustainable growth for client businesses.

📋 Description

• Build and launch Google Search, Display, and Performance Max campaigns for B2C and B2B clients • Manage high-volume Google Ads campaigns with $50K-$150K+/month budgets • Execute daily bid adjustments, keyword additions and negatives, and audience refinements • Conduct A/B tests on ad copy, landing pages, and creative variations • Monitor performance metrics and implement tactical improvements • Troubleshoot conversion tracking, Google Tag Manager, and analytics issues • Create campaign documentation and performance reports • Build and launch Facebook/Instagram campaigns • Manage Meta audience targeting, creative testing, and budget optimization • Execute retargeting and lookalike audience strategies • Optimize Meta campaigns for lead generation and conversion objectives • Build and manage B2B LinkedIn campaigns • Optimize LinkedIn campaigns for lead generation and form-fill conversions • Manage sponsored content and InMail campaigns • Build email workflows and nurture sequences in marketing automation platforms when available • Configure automation triggers, conditional logic, lead scoring, and pipeline routing • Create email campaigns according to strategic specifications • Troubleshoot automation and data-flow issues • Collaborate with the Digital Marketing Manager on campaign execution and reporting • Coordinate with the Chief Marketing Strategist on strategic specifications and performance goals • Communicate campaign performance, issues, and optimization opportunities • Report primarily to the COO, secondarily to the Digital Marketing Manager, with strategic direction from the Chief Marketing Strategist

🎯 Requirements

• 5+ years hands-on paid advertising execution • Personally built and optimized Google Ads campaigns at scale with $50K+/month budgets • Proven experience with B2C lead generation, SaaS, or B2B professional services campaigns • Meta Ads proficiency, including Facebook/Instagram campaign execution and optimization • Analytics skills including Google Analytics (GA4), conversion tracking, attribution, and reporting • Ability to execute based on strategic specifications without constant oversight • Detail-oriented approach to tracking issues, campaign hygiene, and documentation • Must provide 2-3 campaign examples demonstrating personal hands-on work • LinkedIn Ads experience preferred • Marketing automation platform experience preferred, including GoHighLevel, HubSpot, Salesforce, and Zoho • Google Ads certifications preferred • Experience with Optmyzr, Opteo, or similar PPC optimization tools preferred • B2C lead generation or B2B professional services industry experience preferred • Agency or multi-client background preferred • Reporting tool experience preferred, including Looker Studio, Power BI, Data Studio, SEMrush, or advanced analytics • Reliable communication, deadline management, and accurate time tracking • Performance-focused approach to CPA reduction, ROAS increase, and conversion-rate improvement • Self-sufficient and proactive working style • Ability to collaborate and incorporate feedback • Responsive during business hours, preferably 9 AM - 5 PM ET • Must use Monday.com for time tracking • Must submit a resume or experience summary, campaign examples, platform proficiency assessment, desired rate and availability, and scenario-question responses

🏖️ Benefits

• Flexible remote work - work from anywhere in the US, set your own hours • Professional team support with campaign direction and execution autonomy • Variable project flow with ongoing contractor capacity • High-impact work managing significant advertising budgets ($50K-$150K+/month) • Diverse B2C and B2B client exposure across professional services verticals • Immediate start with active campaigns • Established agency since 2009 • Flexible hours • Weekly status check-ins and ad-hoc calls as needed • Ongoing engagement rather than a one-off project