Lifecycle Marketing Manager

Job not on LinkedIn

🔥 28 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $70k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Manage global industry marketing campaigns • Manage customer engagement and communication for the Company for Startups Program • Partner with outside agencies and internal stakeholders to develop campaigns • Develop paid media, email marketing, event marketing, and sales enablement campaigns • Build customer engagement and communication programs, including in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns • Develop customer advocacy and loyalty through storytelling, testimonials, and referral programs • Monitor and measure program success • Report data-driven insights and use insights to enhance strategy • Manage priorities, deadlines, budgets, and multiple simultaneous projects through completion • Present project status, insights, and learnings to all levels of management

🎯 Requirements

• Bachelor's degree or equivalent practical experience • At least 5+ years of event management experience • At least 6+ years of work experience • 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries • 2 years of experience managing integrated marketing • Salesforce and reporting analytics experience • B2B SaaS experience • Experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies • Experience with CRM systems, marketing automation, and email marketing • Experience with Marketo or similar tools; Marketo and Salesforce.com preferred • Excellent written, verbal, and presentation skills • Project and program management skills, including managing priorities, deadlines, budgets, and multiple simultaneous projects • Ability to work with cross-functional stakeholders and convey business outcomes using insights and data • Ability to work independently and make recommendations and decisions autonomously • Ability to work in a fast-paced matrix organization • Must be self-motivated, passionate about Marketing and Demand Generation • Must be a team player who enjoys learning and growing • Strong attention to detail and strategic thinking

🏖️ Benefits

• Performance bonuses • Comprehensive benefits package • Remote work