Senior Marketing Automation Consultant

🔥 37 minutes ago

⛰️ Colorado – Remote

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💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

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Logo of Marrina Decisions

Marrina Decisions

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build programs and manage systems that generate consistent inbound lead traffic • Utilize Marketo or a marketing automation platform to maximize top-of-funnel activity • Manage Salesforce integration with marketing automation systems • Review program requirements and identify optimization opportunities • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Manage lead quality, lead scoring, and lead routing in Marketo • Monitor key performance metrics and dashboards, escalating when action is required • Assess ad hoc analytics project requests and determine appropriate approaches and team members • Advise marketing operations on data requirements for desired analysis • Visualize data findings to resonate with stakeholders and highlight implications

🎯 Requirements

• Must be a U.S. Citizen or able to work in the US without corporate sponsorship • 3–5 years of Marketo/MAP experience • 2–3 years of Salesforce experience • Program and project management skills • Experience with lead management, lead routing, and lifecycle management • Strategic approach to optimization and scalability in marketing technologies • Experience managing large datasets and maintaining data health and quality • Hands-on experience with dashboards and reporting • Ability to create executive-review presentation slides • Ability to work in a fast-paced, matrixed organization • Self-motivated and passionate about marketing automation • Team player • Lead nurturing and lead scoring experience preferred/good to have

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunity to learn and grow in the MarTech world • Performance bonuses may be available • Comprehensive benefits package

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