Senior Marketing Automation Consultant

🔥 37 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build programs and manage systems required to generate consistent inbound lead traffic • Utilize Marketo or MAP features to load the top of the funnel • Manage SFDC integration • Collaborate with teams and manage expectations across multiple groups • Apply Marketo and SFDC best practices • Review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Manage lead quality, lead scoring, and lead routing in Marketo • Monitor key performance metrics and dashboards; alert leadership when action is required • Assess ad hoc analytics project requests and determine the best approach and supporting team members • Advise marketing operations on data requirements for desired analysis • Visualize data findings to resonate with stakeholders and highlight implications

🎯 Requirements

• Must be a U.S. Citizen or able to work in the US without corporate sponsorship • Expert in building programs and managing systems required to generate consistent inbound lead traffic • Proficiency with Marketo or MAP and Salesforce (SFDC) integration • Excellent understanding of Lead Management, Lead Routing, and Life-cycle Management • Strategic approach to optimization and scalability in marketing technologies • Ability to manage large sets of data while maintaining data health and quality • Ability to work in a fast-paced, matrixed organization • Program and project management skills • 3–5 years of Marketo/MAP experience • 2–3 years of Salesforce experience • Self-motivated, passionate about Marketing Automation, and interested in learning and growing • Team player • Hands-on experience with dashboards and reporting • Ability to create executive-review presentations • Lead nurturing and lead scoring experience good to have

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs and opportunity to learn and grow in this MarTech world • May be eligible for performance bonuses • Comprehensive benefits package