Senior Marketing Operations Lead – Lifecycle & Automation

Job not on LinkedIn

🕒 May 23

⛰️ Colorado, Illinois – Remote

⛰️ Colorado – Remote 🌽 Illinois – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement • Build and optimize automated marketing campaigns across multiple channels • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention • Implement segmentation and personalization strategies to improve campaign performance • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools • Ensure proper Salesforce CRM integration and data flow • Maintain and optimize lead management, lead routing, and lifecycle models • Implement automation processes that improve marketing efficiency and scalability • Build and maintain marketing dashboards and reporting frameworks • Monitor campaign performance and key engagement metrics • Work closely with cross-functional teams including marketing, sales, product, and analytics • Provide strategic input to improve marketing processes and campaign performance

🎯 Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing • Strong expertise with marketing automation platforms (HubSpot, or similar) • Experience working with Salesforce CRM and marketing system integrations • Experience building lead management and lifecycle marketing frameworks • Strong analytical skills and experience with marketing performance reporting • Ability to manage complex marketing programs in a fast-paced environment • Excellent communication and collaboration skills

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem