Marketing Operations Manager

🕒 May 8

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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👻 Ghost score 57%

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Baxter Planning

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

📦 Logistics

💼 Consulting

☁️ SaaS

💰 Corporate Round on 2017-10

Logistics • Consulting • SaaS

Baxter Planning is a company that specializes in optimizing spare parts management within complex Service Supply Chains. For over 30 years, they have provided a comprehensive predictive platform that replaces uncertainty with clarity and control, helping service leaders ensure the right parts are available at the right time and cost. Their solutions focus on significant cost reduction, real-time optimization, and enhancing customer satisfaction through predictive analytics and inventory management.

📋 Description

• Own and optimize Baxter Planning’s marketing technology platforms, including HubSpot, Outreach, and Folloze • Collaborate with Revenue Operations on Marketing’s use of Salesforce, Gong, ZoomInfo, and other RevOps-owned tools • Define, implement, and maintain marketing automation workflows for lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution • Manage marketing platform integrations and ensure reliable, clean, accurate, and complete marketing data • Evaluate and implement new marketing technologies and AI tools • Build, test, launch, and optimize emails, landing pages, webinars, paid media, and outbound prospecting programs • Manage campaign assets, audience lists, scheduling, and performance reporting • Manage webinar and event operations, including registration, attendee tracking, and follow-up readiness • Improve workflows and automations to reduce manual work and ensure timely follow-up • Define and refine intent keywords, monitor account buying signals, and build audience segments for campaign targeting and BDR outreach • Identify, prioritize, implement, integrate, test, and optimize high-impact AI use cases • Measure AI adoption, productivity gains, pipeline contribution, and ROI • Build HubSpot and Salesforce dashboards and reporting for campaign performance, pipeline contribution, attribution, funnel conversion, lead quality, and marketing ROI • Maintain accurate campaign attribution and marketing reporting • Analyze marketing performance, communicate results and recommendations to leadership, and implement improvements • Serve as the internal expert for marketing technology platforms • Deliver onboarding, office hours, documentation, and hands-on training for Marketing, Business Development, and Sales teams • Develop best practices and documentation for campaign execution and marketing systems • Support adoption of new tools and AI capabilities across the organization

🎯 Requirements

• 5+ years of Marketing Operations experience • Experience with ZoomInfo or another Account-Based Marketing platform • Hands-on experience administering HubSpot (preferred) or Marketo • Strong Salesforce experience supporting Marketing organizations • Hands-on experience integrating sales engagement and conversational intelligence tools, such as Outreach, Gong, Salesloft, or comparable tools, into the broader marketing technology stack • Experience building and optimizing marketing automation, lead and account scoring, contact acquisition, lifecycle management, nurture programs, routing logic, and audience segmentation • Experience owning campaign operations from planning through hands-on execution, optimization, and reporting • Strong understanding of marketing attribution and funnel analytics • Excellent analytical and problem-solving skills • Exceptional attention to detail • Strong written and verbal communication skills • Comfortable presenting to groups and delivering user training • Experience leveraging AI tools to improve marketing productivity • Professional presence and ability to communicate effectively with senior leadership • Preferred: experience working in a Private Equity-backed company • Preferred: experience in B2B SaaS or enterprise software environments

🏖️ Benefits

• Opportunity to shape Baxter Planning’s AI-enabled marketing strategy • Opportunity to build operational excellence across Marketing • Practical training and support for colleagues using marketing technology • Visible impact in a growing B2B SaaS organization

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