Senior Marketing Operations Lead – Lifecycle, Automation

Job not on LinkedIn

🔥 37 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement • Build and optimize automated marketing campaigns across multiple channels • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention • Implement segmentation and personalization strategies to improve campaign performance • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools • Ensure proper Salesforce CRM integration and data flow • Maintain and optimize lead management, lead routing, and lifecycle models • Implement automation processes that improve marketing efficiency and scalability • Build and maintain marketing dashboards and reporting frameworks • Monitor campaign performance and key engagement metrics • Partner with marketing and leadership teams to provide data-driven recommendations • Ensure strong data quality and governance across marketing systems • Work closely with cross-functional teams including marketing, sales, product, and analytics • Translate business requirements into scalable marketing automation solutions • Support enterprise client marketing initiatives and operational programs • Provide strategic input to improve marketing processes and campaign performance

🎯 Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing • Strong expertise with marketing automation platforms (HubSpot, or similar) • Experience working with Salesforce CRM and marketing system integrations • Experience building lead management and lifecycle marketing frameworks • Strong analytical skills and experience with marketing performance reporting • Ability to manage complex marketing programs in a fast-paced environment • Excellent communication and collaboration skills • Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship • Experience supporting enterprise marketing teams or agency clients • Experience working in SaaS, technology, or subscription-based businesses • Familiarity with AI-driven marketing tools and personalization platforms • Experience designing scalable marketing automation frameworks

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem