Senior Content Marketing Manager

🕒 June 3

🏄 California – Remote

🏄 California – Remote

💵 $154k - $185k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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MasterClass

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

📚 Education

Education

MasterClass is an online education platform that provides users with access to thousands of video lessons taught by renowned experts in various fields. With a focus on personal and professional development, MasterClass offers courses covering topics such as career advancement, acting, music, writing, cooking, science, technology, and more. Users can learn at their own pace and improve skills in diverse areas including arts, leadership, lifestyle, and interior design. The platform emphasizes learning from the best to be your best.

📋 Description

• Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting • Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels • Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work • Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches • Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution • Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches • Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities • Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

🎯 Requirements

• 7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution • Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels • Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs • Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams • Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments • Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling • Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation • Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously

🏖️ Benefits

• equity • medical • dental • vision • flexible PTO