Demand Generation Campaign Manager

Job not on LinkedIn

🔥 6 minutes ago

🌐 United States, Canada, +5 more countries – Remote

infoinfo

💵 $100k - $118k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Maze's careers page, not through a job board

First seen by Remote Rocketship 6 minutes ago

Logo of Maze

Maze

51 - 200 employees

Founded 2018

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Maze is a user research platform that accelerates the process of gathering and analyzing user insights. It enables companies to efficiently conduct studies, recruit participants, and make data-driven decisions quickly, all within a single platform. Maze offers features like prototype testing, usability studies, and automated reporting, making research faster and more accessible across various stages of development. It caters to a wide range of industries, including financial services, insurance, tech, and software. The platform emphasizes data security and GDPR compliance, offering enterprise-grade features like secure data transmission, access control, and private workspaces. Maze aims to democratize research, allowing teams to collect feedback and insights at the speed of product development, enhancing user experiences through informed decisions.

📋 Description

• Own day-to-day relationship with the paid media agency, including priorities, campaign briefs, creative and targeting review, and performance goals • Review LinkedIn and Google campaign results weekly and drive optimizations and new tests • Track paid spend against monthly and quarterly plans and recommend budget shifts • Design and run tests on new channels, creative, and messaging; report results and scaling recommendations • Report campaign performance to the marketing team • Develop email marketing programs through nurture tracks, triggered journeys, and campaign sends in HubSpot • Build segmented, behavior-based programs and test subject lines, content, and timing • Research, plan, and manage conferences, webinars, and field marketing events • Own event promotion, registration, logistics, follow-up, post-event playbooks, and lead routing • Track lead progression from Lead to MQL, Meeting, and Opportunity • Work with RevOps and SDR teams to identify and resolve lead-quality or routing problems

🎯 Requirements

• 3–5 years of SaaS B2B demand generation or campaign marketing experience • Experience managing a paid media agency or partner • Ability to write clear campaign briefs, QA campaigns, and assess performance • Working knowledge of LinkedIn and Google Ads • Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform • Comfort with funnel metrics and data analysis • Strong organizational skills to manage multiple campaigns and events • Clear written communication for campaign copy and reporting • Experience with HubSpot and Salesforce (nice to have) • Experience working closely with SDR or sales teams (nice to have) • Familiarity with tools or audiences in the product, design, or research space (nice to have)

🏖️ Benefits

• Health insurance with international coverage, vision, and dental; 100% of the team member premium paid • Free access to mental health care, unlimited virtual therapy sessions, and 24/7 resources • Life and Disability Insurance; 100% of the team member premium paid • Flexible time off • Meaningful equity • Company retreats, fully paid for by Maze • New MacBook paid for by Maze • Paid Family leave: 16 weeks for birth or adoptive parents • $500/month for dependent health insurance coverage, or flexible benefits spending if no dependents • $1,500 remote work setup fund • Flexible work schedule with self-managed working hours • Monthly Bonus.ly points redeemable for gift cards and more • Virtual social engagements throughout the year • SWAG • Open, transparent culture with virtual coffee chats and bi-weekly all-hands meetings

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