Product Marketing Specialist

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MCCi

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏛️ Government

☁️ SaaS

🏢 Enterprise

Government • SaaS • Enterprise

MCCi is a GovTech company that provides enterprise content management, process automation, and digital services for public sector organizations. Their offerings include Laserfiche ECM implementations, records request platforms, permitting and licensing systems, government websites, intelligent document processing, RPA, electronic signatures, system integrations, managed cloud and professional services. MCCi focuses on reducing manual work and improving efficiency for local and state governments, law enforcement, and education agencies.

📋 Description

• Execute content and webinar-driven lead generation initiatives aligned to strategies and goals set by Marketing leadership • Support audience engagement efforts through the development and delivery of thought leadership content, educational materials, and digital campaigns • Execute quarterly and monthly content plans aligned to industry cycles, government trends, and organizational priorities • Conduct client interviews and develop compelling customer stories, case studies, and blog content to support campaigns and sales efforts • Monitor industry trends and regulatory or policy shifts and share insights to support content relevance and messaging effectiveness • Translate product capabilities into clear, outcome-focused messaging aligned with established solution positioning and frameworks • Execute go-to-market distribution activities (webinars, email campaigns, and digital campaigns) aligned to established strategies and priorities • Support the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadership • Coordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotion • Develop and deliver webinar presentations, including live facilitation to support lead generation efforts • Write, build, and deploy promotional emails to support webinars, content releases, and campaigns • Apply established messaging to ensure consistency, relevance, and alignment across all promotional channels • Support ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadership • Coordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaigns • Execute campaigns in alignment with defined lead generation goals, sales priorities, and broader campaign themes • Collaborate closely with Sales to support the execution of content and campaigns aligned with revenue goals and sales enablement needs • Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plans • Monitor campaign and content performance and provide insights to support ongoing optimization and future planning

🎯 Requirements

• Bachelor’s degree in Marketing or related field, or equivalent work experience • 3-5 years of experience in Solutions Marketing, Product Marketing or Demand Generation within B2B Saas • Experience with solution positioning and value proposition development • Ability to create sales enablement assets that drive adoption and support the sales process • Strong understanding of full-funnel solution messaging across the buyer journey • Proven ability to partner closely with sales teams and align around revenue goals • Excellent writing, editing and content development skills • Ability to craft clear, compelling messaging for government audiences • Experience with audience-centric storytelling and strategic messaging • Knowledge of demand generation and lead focused campaign execution • Experience translating complex product capabilities into clear, outcome-focused messaging for government or regulated-industry audiences.

🏖️ Benefits

• We are approachable. • We trust you. • We embrace technology! • We dress comfortably. • We are kind. • We enjoy our team. • We virtualize everything.