Product Marketing Manager – Prime & Markets

🕒 June 10

🇺🇸 United States – Remote

💵 $140.1k - $164.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 39%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Coinbase

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Founded 2012

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💰 $21.4M Post-IPO Equity on 2022-11

Consulting • Crypto • Finance

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access • Lead go-to-market execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events • Build enablement materials including talk tracks, FAQs, battlecards, demos, and client-ready narratives • Partner with Sales, STPs, Coverage, Product, Legal, and Comms to translate complex technical capabilities into institutional-grade clarity • Contribute market-backed insight to product roadmap conversations • Drive clarity around product status and required client actions across regions with varying regulatory constraints

🎯 Requirements

• 5+ years in product marketing, product strategy, or institutional GTM • Direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure • Proven track record building GTM strategies and positioning for technically complex products • Ability to simplify liquidity, capital efficiency, and market structure into clear narratives for sophisticated trading firms • Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms • Fluency in institutional markets, including risk, margining, execution workflows, and capital efficiency • Responsible use of generative AI with human oversight • Must be based in the USA

🏖️ Benefits

• Equity eligibility • Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) • Quarterly in-person working sessions (“surges”)

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