Product Marketing Manager

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Givelify

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤲 Charity

🤝 Non-profit

☁️ SaaS

Charity • Non-profit • SaaS

Givelify is a platform focused on empowering donors and organizations through its highly rated giving app, designed to make charitable contributions simple and accessible. The company provides comprehensive solutions for donor management and engagement, integrating AI-powered insights to improve donor relationships. Givelify partners with over 70,000 organizations and has facilitated over $1 billion in donations, positioning itself as a leader in charitable giving technology, particularly for nonprofits and places of worship.

📋 Description

• Shape Givelify’s positioning, messaging, and go-to-market strategies for products and customer segments • Use customer and market research, competitive intelligence, industry best practices, and company data to translate donor and Giving Partner needs into product narratives, launch strategies, and marketing and enablement materials • Collaborate with multiple cross-functional teams from Product to Customer to drive strong launches, adoptions, and growth • Measure success through KPIs, including product usage, NPS, and percentage of consistent givers • Conduct customer, market, and competitive research to understand donor and Giving Partner needs • Build launch campaigns and channel plans based on target audience insights, market learnings, company goals, and past performance • Track launch results and optimize plans using qualitative and quantitative data • Ensure every initiative’s plan, results, and learnings are clearly communicated, documented, and discoverable for future use

🎯 Requirements

• 3+ years of relevant, demonstrable experience in product marketing. 5+ years of total experience in marketing and/or strategy • MBA or MS in marketing or business • Experience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace • Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM strategy building & execution • Certification(s) in product or customer marketing a plus • Experience in hypothesis-based test-and-learn growth approach a plus • Experience in lifecycle marketing a plus

🏖️ Benefits

• Competitive pay • Full benefits • Flexible PTO