Media Planner

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $65k - $81k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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McGarrah Jessee

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

McGarrah Jessee is a full-service creative shop and brand agency based in Austin, Texas that builds and evolves brands through strategy, design, content, media, and experiential work. The agency produces film and digital/social campaigns, retail and experiential activations, identity and packaging design, and integrated creative strategies with a people-first approach, serving clients such as Whataburger, Instacart, YETI, Lyft, and Fender.

📋 Description

• Build integrated media plans across OOH, digital video, digital audio, social and creators • Define each channel’s role and connect media investment to business goals • Research audiences, markets and media landscapes using syndicated, platform and first-party data • Partner with Reach buyers and Response specialists to integrate TV, radio, sponsorships, search, programmatic and commerce media • Provide biddable video, audio and OOH buys to Response with goals, budgets, flighting and KPIs • Review delivery against the media plan • Collaborate with strategy and creative teams to ensure assets are properly sized and tailored by channel and market • Evaluate vendor proposals, negotiate value and identify non-traditional opportunities • Support creator programs from discovery through activation and paid amplification • Enter and maintain direct buys in Mediaocean Prisma • Supply Ad Operations with trafficking specifications, buy details and approvals • Coordinate tracking requirements with analytics and Ad Operations • Maintain flowcharts, budget trackers, media authorizations, actualization and billing across clients and campaigns • Measure performance against store traffic, leads and sales and recommend data-driven optimizations • Stay current on vendor offerings and emerging platforms and share knowledge with the broader team

🎯 Requirements

• 2+ years of media planning experience across multi-channel plans • Hands-on experience with at least two Signal channels: OOH, digital video and CTV, digital audio and podcast, social, or creators • Working knowledge of the remaining Signal channels • Familiarity with broadcast, search and programmatic • Experience managing budgets across several concurrent campaigns • Strong organizational instincts and ability to run parallel timelines across clients and categories • Comfort with media math and reporting, and ability to turn results into clear recommendations • Clear written and verbal communication across disciplines and vendor partners • Curiosity about audiences and habit of testing assumptions with data • Ability to learn new tools quickly • Experience working autonomously and proactively involving teammates when support is needed • Successful track record managing multiple campaigns across varied clients • Strong analytical and math skills • Exceptional oral, written, and presentation skills • Legally authorized to work in the US • Experience with Mediaocean Prisma, CM360, MRI-Simmons or Nielsen is a plus • Creator program experience is a plus • Retail, energy, DTC, eCommerce, or multi-location marketing experience is a plus

🏖️ Benefits

• Fully remote position • Equal opportunity employment

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