Agency Lead, GTM

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🕒 4 days ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Measured

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

Measured is an AI-powered marketing effectiveness platform designed for enterprise brands. It specializes in media mix modeling and incrementality testing, providing solutions for optimized media planning and analytics. The platform delivers insights through a cross-channel dashboard, enabling businesses to understand the true impact of their marketing efforts while driving efficiency and growth. Measured is focused on helping companies prove marketing's impact and increase media efficiency across various sales channels.

📋 Description

• Partner Pipeline Development: Generate and qualify new opportunities by building relationships across the partner landscape: media agencies (holding companies and independents), and boutique consulting firms (e.g., AlixPartners), and media platforms (Meta, Google, Pinterest, Snap). • Ecosystem Evangelism: Serve as the subject-matter expert on Measured to commercial teams across the ecosystem, driving awareness and enthusiasm that fosters introductions to Measured and to partners’ clients. • Pipeline Generation: Meet and exceed partner-sourced pipeline targets to contribute to Measured’s growth. • Achieve monthly and quarterly partner-sourced pipeline generation goals. • “Walk the halls”—maintain a regular cadence of engagement across partner commercial teams to stay top of mind. • Serve as Measured representative to partner commercial teams, equipping partner sellers and consultants to position incrementality and refer opportunities. • Identify and activate all sources of partner-driven leads—platforms, agencies, and consultancies. • Drive awareness and enthusiasm for Measured that translates into warm introductions to partners and their clients. • Accurate pipeline forecasting and reporting on partner-sourced opportunities. • Feedback loop to Sales, CS, Marketing and Product. • Build expertise on Measured products and services. • Operate in service of Measured company mission/OKRs.

🎯 Requirements

• 7+ years in partnerships, channel sales, or BD — with a proven track record of generating pipeline or revenue (not just managing accounts). • Existing relationships across media agencies, platforms, or consulting firms — holding companies, independents, Meta/Google/Pinterest/Snap, or firms like AlixPartners. • Partner pipeline generation experience — candidates should be able to speak to specific pipeline targets they've owned and hit. • Ecosystem evangelism / enablement — experience equipping partner sellers or consultants to refer/position a product (not just selling directly). • "Walk the halls" relationship style — high-cadence, proactive relationship maintenance across a broad partner landscape (vs. reactive account management). • Pipeline forecasting and CRM discipline — accurate reporting on partner-sourced opportunities. • Marketing measurement or ad tech fluency — familiarity with incrementality, media mix modeling, or performance marketing will dramatically shorten ramp time. • Full-funnel media ecosystem literacy — understanding of how agencies, platforms, and brands interact commercially. • Remote discipline with NYC or West Coast proximity — for in-person partner engagement in key markets. • Cross-functional feedback loop experience — comfort channeling partner insights back to Sales, CS, Marketing, and Product.

🏖️ Benefits

• 100% Remote • Competitive Total Rewards and flexible paid time off • Opportunities to give back through Measured for Good • Engaged, diverse, and curious culture • Award-winning technology powered by an agile, collaborative team