Data Analyst, Advertising Insights – Strategy

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MediaRadar, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

☁️ SaaS

Advertising • SaaS

MediaRadar, Inc. is an award-winning advertising intelligence platform designed to support media sales and advertising planning. With over 4 million brands and comprehensive contact information, MediaRadar is a go-to solution for media sellers and buyers, providing insights into advertising data across various formats. The platform is widely used in the media and ad tech industry for prospecting, media buying, planning, and sales enablement. MediaRadar leverages AI-powered solutions to deliver actionable advertising intelligence, helping users make informed decisions for better media mix and revenue growth.

📋 Description

• Data Retrieval: Pull enriched competitive advertising datasets (spend, placement, and creative data) from MediaRadar's internal tools for assigned accounts and projects. • Share-of-Spend Analysis: Analyze share-of-spend activity across a brand and its competitors to identify which advertisers are gaining or losing ground. • Creative Surfacing: Run scripts and use internal tools to surface top-contributing creative assets tied to spend activity, rather than locating them manually. • Early Hypothesis Development: Extract metadata and themes from creative and spend data to build an early, data-backed hypothesis (e.g., “advertisers are leaning into rewards messaging this quarter”) that senior analysts can validate and build into a client-ready story. • Quality Assurance: Check data for anomalies or inconsistencies before handing off analysis to the client-facing analyst team. • Multi-Account Support: Provide analytical support across several accounts and projects rather than a single dedicated client, gaining broad exposure to different verticals and use cases. • Frontline Analyst Team Support: Serve as the supporting analyst behind our client-facing team, handling the groundwork so senior analysts can focus on client strategy and delivery. • AI-Forward Tooling: Use AI tools, including Claude, as part of your daily workflow to speed up data pulls, first-pass analysis, and reporting — while learning when to rely on it and when to apply your own judgment. • Skill Building: Learn MediaRadar's data taxonomy, internal tools, and analytical methodology with the goal of progressing toward a client-facing analyst role. • Team Collaboration: Work closely with the analyst and project management team to understand project goals and deliver work on time.

🎯 Requirements

• Education: Bachelor's degree in Business Analytics, Marketing, Communications, Media, Data Science, or a related field (recent graduates encouraged to apply). • Experience: 0–1 years of professional experience; relevant internships, coursework, or project experience in analytics, marketing, or media are a plus. No prior advertising industry experience required. • Technical Curiosity: Comfortable working with data and spreadsheets (Excel/Google Sheets); interest in or exposure to data visualization tools (e.g., Tableau) is a plus. • AI Fluency: Genuine interest in using AI tools like Claude to work more efficiently, paired with the judgment to know when to double-check its output. • Communication: Strong writing and organizational skills; able to summarize findings clearly for a technical, internal audience. • Aptitude: Detail-oriented, curious, and eager to learn; comfortable managing a few different assignments at once and asking questions when needed. • Preferred Skills: Analytical Coursework or Projects: Prior exposure to market research, media, or advertising concepts through coursework, internships, or personal projects. • Growth Mindset: Interest in eventually moving into a client-facing analyst or strategy role. • Adaptability: Comfortable jumping between different accounts and types of analysis rather than specializing in one vertical right away.

🏖️ Benefits

• Medical, Dental & Vision Insurance • 401k with Company Match • Flexible PTO • Commuter Benefits • Gym Discounts • Summer Fridays