Content Marketing Manager – Industrial B2B

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $102.5k - $184.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

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Mendix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $25M Series B on 2014-01

Consulting • Healthcare • Manufacturing

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals • Develop and oversee how-to guides, research reports, solution briefs, white papers, and other high-value content assets • Manage freelance writers, agencies, and external contributors while ensuring quality, consistency, and brand adherence • Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles • Create content for industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations • Partner with Product Marketing, Demand Generation, and cross-functional teams on full-buyer-journey content programs • Collaborate with subject matter experts, customers, product managers, developers, and data scientists • Identify content opportunities through search intent analysis, competitive research, analyst insights, and sales and customer feedback • Drive content repurposing across channels and formats • Support organic content strategy through keyword research, topic clustering, content planning, and on-page SEO • Integrate content into nurture programs, paid campaigns, and ABM initiatives • Manage distribution across owned and earned channels • Optimize content for traditional search engines and AI-powered search and answer platforms • Track organic traffic, engagement, MQL contribution, pipeline influence, and content-attributed revenue • Conduct content audits and identify refresh, consolidation, optimization, and removal opportunities • Test and optimize headlines, CTAs, formats, and distribution strategies • Use performance analytics to improve content effectiveness and scale successful initiatives

🎯 Requirements

• 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences • Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences • Demonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives • Strong understanding of SEO fundamentals and experience driving measurable organic growth • Proven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule • Familiarity with modern data platforms, cloud technologies, and concepts such as data lakehouses • Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets • Experience marketing to developers, practitioners, engineers, or other highly technical audiences at scale • Hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms • Portfolio demonstrating technical content creation, including long-form guides, white papers, executive thought leadership, and industry publications • Strong process orientation with experience building and improving content workflows and operational processes • Experience leveraging AI-powered writing, research, and workflow automation tools to improve productivity and content effectiveness

🏖️ Benefits

• Comprehensive benefits package • Additional incentive compensation may be provided where applicable