Social Media Manager

Job not on LinkedIn

🔥 49 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $102.5k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Mendix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $25M Series B on 2014-01

SaaS • Enterprise • Artificial Intelligence

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering • Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling • Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content • Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives • Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members • Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support • Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way • Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically • Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage • Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations • Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf life • Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through • Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly • A/B test content formats, posting cadences, captions, and creative to continually improve performance • Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space • Provide regular performance reports to marketing leadership with insights, learnings, and recommendations

🎯 Requirements

• 4+ years of social media management experience, with at least 2 years in a B2B technology company • Proven track record of growing and engaging audiences on LinkedIn, X, and YouTube; experience launching profiles on new or emerging platforms • Exceptional writing skills, meaning you can make enterprise software sound exciting, human, and worth sharing • Strong understanding of platform algorithms, content formats, and best practices across major social networks • Demonstrated ability to translate complex technical concepts (agentic AI, machine learning, enterprise automation, knowledge graphs, etc.) into accessible, engaging social content • Familiarity with AI brand positioning and experience producing social content for AI products or services – you understand how to build credibility and excitement around AI capabilities with both technical and business audiences • Experience managing executive social media programs and ghostwriting for senior leaders • Hands-on experience with social media management tools like Sprinklr, and social listening platforms • Data-driven mindset with the ability to turn analytics into actionable content strategy • Background in data engineering, software development, or a technical field – or deep social experience covering this space • Experience marketing to both technical audiences (developers, architects) and business stakeholders (IT leaders, digital transformation executives) • Portfolio of social campaigns that drove measurable business outcomes — pipeline, product signups, community growth • Familiarity with Salesforce and Marketo (or similar) for tracking social’s contribution to pipeline • Comfortable using AI tools to accelerate content production, ideation, and scheduling workflows • Experience with video production and editing for short-form social content (Reels, Shorts, TikTok-style formats)