Creative Director – Brand Narrative

🔥 5 minutes ago

🌐 United States, Canada – Remote

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🏄 California, New York, +1 more states – Remote

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💵 $170.4k - $236.7k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Logo of Mercury

Mercury

1001 - 5000 employees

Founded 2017

💳 Fintech

🏦 Banking

☁️ SaaS

Fintech • Banking • SaaS

Mercury is a software-driven fintech that provides business and personal banking products built for startups and small to mid-size companies. Its platform offers business checking and savings, Treasury products, business credit cards and spend management, payments and invoicing, accounting integrations and AI-powered automations, plus APIs and developer tools. Mercury partners with FDIC-insured banks to offer deposit protection, emphasizes virtual cards, granular spend controls, and workflow automations for teams, agencies, ecommerce brands, VC funds, and crypto businesses. The product is positioned as an all-in-one banking and finance platform delivered through a modern app and API.

📋 Description

• Lead Brand Narrative, a new team within Brand Creative • Turn company strategy, product truths, customer insight, and cultural observations into original concepts for important launches, campaigns, and brand moments • Originate ideas and stay closely involved as they become finished work • Partner with Brand Design and Writing leads and teams from early exploration through delivery • Develop ideas across film, social, out-of-home, digital, experiences, and partnerships • Remain involved in film scripts, visual development, production, and final edit • Build audience and distribution thinking into creative concepts • Lead concept development and critique using rough scripts, prototypes, and AI tools • Develop proactive ideas and cultural opportunities before briefs arrive • Partner with Product Marketing, Brand Marketing, Product Design, Comms, and Insights • Present recommendations to senior leadership and use marketing and insights results to inform future work • Define Brand Narrative’s purpose, priorities, creative standards, and ways of working • Help hire and develop the team, shaping its structure and capabilities • Set expectations and coach people to grow their judgment and conceptual strength • Foster experimentation, honest feedback, cross-disciplinary contributions, shared ownership, and constructive challenge • Establish practices from insight and brief through concept and execution • Develop relationships with external creatives and agencies • Lead major launches and film-led campaigns from original concept through finished work • Establish a pipeline of proactive opportunities for Mercury

🎯 Requirements

• Strong creative foundation in art direction, design, or copywriting • Portfolio showing original concepts developed into ambitious, well-crafted work across multiple formats • Deep experience developing film-led ideas from concept through production • Strong instincts for story, scripts, performance, pacing, and sound • Track record of deep creative collaboration with design and writing peers • Strong taste, cultural awareness, and product curiosity • Experience developing creative people and shaping how a team works • Clear communication and sound judgment • Ability to rally people around an ambitious concept and explain why it deserves investment • Ability to navigate competing perspectives and take ownership in ambiguous situations • Portfolio featuring film-led work and broader campaign concepts

🏖️ Benefits

• Base salary • Equity (stock options/RSUs) • Benefits • Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs

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