Retention Marketing Manager – Lifecycle Growth

Job not on LinkedIn

🕒 June 2

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Mimeo

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1999

☁️ SaaS

📚 Education

🛒 Retail

💰 Private Equity Round on 2012-01

SaaS • Education • Retail

Mimeo is a comprehensive print solutions company offering a wide range of products and services tailored for various sectors such as business, schools, and personal use. The company provides on-demand print technology, digital content distribution, warehousing, and fulfillment services. Mimeo supports businesses with marketing materials, training manuals, direct mail, and branded storefront options. Additionally, Mimeo offers unique solutions such as customizable educational tools and personal photo products through Mimeo Schools and Mimeo Photos. With platforms like Mimeo Print, Marketplace, and Digital, they streamline complex document management and distribution globally. Mimeo’s expertise caters to industries including training, retail, hospitality, and healthcare, ensuring efficient and tailored print and delivery solutions.

📋 Description

• Own end-to-end lifecycle marketing across email, push, and emerging channels • Build and optimize core lifecycle programs • Develop occasion-based and behavioral campaigns tied to real customer moments • Own day-to-day execution in CRM platforms (HubSpot or similar) • Build, launch, and manage campaigns end-to-end • Create and evolve customer segments based on behavior and purchase history • Partner closely with Product to embed lifecycle triggers into the customer experience • Work closely with Performance Marketing to connect acquisition and retention • Own and improve key metrics • Use AI tools to generate and test content at scale • Explore predictive approaches to timing, targeting, and engagement

🎯 Requirements

• 4–7 years in lifecycle marketing, retention marketing, or CRM roles • Experience in direct-to-consumer or e-commerce environments • Hands-on experience executing campaigns in CRM platforms • Strong understanding of customer behavior and retention dynamics • Ability to use data to prioritize and make decisions • Experience with A/B testing and optimization • Comfortable owning both strategy and execution • Bias toward action and iteration • High ownership and accountability • Interest in modern marketing tools, AI, and automation • Ability to balance analytical thinking with creative judgment • You have strong taste and understand how to craft messaging that resonates emotionally while maintaining a premium brand experience.

🏖️ Benefits

• Mimeo.com offers a fun and exciting culture as well as one of the most generous benefits packages in the area, including low cost medical, life insurance, STD/LTD, PTO and 401k.