Growth Marketing Manager

🕒 June 2

⛰️ Colorado, New York – Remote

⛰️ Colorado – Remote 🗽 New York – Remote

💵 $110k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Skylight

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🔧 Hardware

👥 B2C

🛒 Retail

💰 Venture Round on 2020-09

Hardware • B2C • Retail

Skylight is a company that offers digital picture frames and calendar devices designed to bring families together and simplify household organization. Their products include a Skylight Frame, which allows users to share photos and videos with loved ones through an anti-glare touchscreen display, and the Skylight Calendar, which displays everyone's schedules in one interactive device. These products are easy to set up, do not require a subscription, and aim to keep users connected and organized. Skylight frames and calendars are touted as great gifts, especially for keeping family memories alive and ensuring ease of communication among multiple family members.

📋 Description

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets • Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning • Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates • Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research • Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency • Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness • Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics • Report key performance insights and make actionable recommendations that improve performance

🎯 Requirements

• 4–7 years in a growth or performance marketing role with hands on experience in Meta and Google Ads • Experience with briefing creative teams and presenting creative performance data • Track record of scaling budgets while maintaining profitability and efficiency targets • Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop) • Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality

🏖️ Benefits

• Competitive Salary + Equity Package • 401K matching • Wellness, learning, and home-office budgets • Health, Dental & Vision Medical Plans • Tremendous autonomy to set the direction of your work • Unlimited PTO • Company holidays on the first Friday of every month (Excluding November, December, and January)