Growth Marketing Manager, D2C

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🔥 0 minutes ago

🏄 California, Massachusetts – Remote

🏄 California – Remote 🍂 Massachusetts – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Mira Mace

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2025

⚕️ Healthcare Insurance

👥 B2C

Healthcare Insurance • B2C

Mira Mace is a patient advocacy and healthcare navigation service that connects Medicare beneficiaries and other patients with expert care advocates who manage insurance issues, pre-authorization appeals, appointment scheduling, care coordination, and medical-bill review. Advocates are reachable by text or call, create individualized care plans, and work to prevent delays, surprise bills, and gaps in care so patients can more easily access the right in-network providers and in-home support.

📋 Description

• Own our direct-to-consumer patient acquisition engine • Design and prioritize the experimentation roadmap for Google and Facebook/Meta ads • Build our influencer marketing strategy from scratch • Own the marketing performance dashboard • Own the design and optimization of landing pages and content experiences that convert • Develop the strategy for organic patient acquisition through SEO and AEO • Experiment with the latest AI tools and workflows to automate and accelerate the marketing pipeline

🎯 Requirements

• 6-10 years in growth marketing, performance marketing, or demand generation • Experience managing agencies, freelancers, or vendors for campaign execution • Strong analytical instincts • Experimentation-native mindset • Enough design sensibility to concept a landing page and give actionable feedback on creative • Clear, concise communicator — especially in writing • Bias toward speed and iteration • AI-curious and hands-on • Bonus points for experience marketing to Medicare, senior, or caregiver populations

🏖️ Benefits

• Health insurance • Flexible working arrangements • Professional development opportunities • Meaningful early equity