Digital Adoption Manager – Lifecycle

🔥 12 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $132k - $162.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌱 Product Adoption Specialist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mixpanel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Mixpanel is a data analytics company that provides tools for turning data into decisions. It offers a comprehensive platform that allows users to acquire new insights into their product and marketing efforts through self-serve data analysis, session replay, and unified data across business units. Mixpanel's solutions enable companies to visualize data in intuitive dashboards, integrate various data sources, and connect with major CDPs for seamless analytics integration. With a focus on empowering teams to make data-driven decisions, Mixpanel serves over 20,000 companies, supporting them in growing their businesses through effective use of data.

📋 Description

• Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion • Create programs for the full customer base, with emphasis on digital-only customers • Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes • Define triggers determining who receives communications and when • Write customer-facing copy for email, in-product messaging, and other digital channels • Build and ship campaigns in Customer.io, HubSpot, and Statisfy, including audience logic, templates, and QA • Partner with Marketing on email calendar timing, frequency, and audience overlap • Translate product launches and feature pushes into lifecycle adoption initiatives • Maintain and update the lifecycle messaging library • Define program success metrics, instrument them in Mixpanel, and report on engagement, adoption, retention, and expansion • Run experiments on subject lines, timing, sequencing, channel mix, and audience definition • Collaborate with customer-facing teams to align digital and human customer touches • Pilot agentic approaches to scaled customer success and determine what should be automated versus human • Identify gaps in data, tooling, and process and propose priorities

🎯 Requirements

• Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion • Excellent writer able to be concise, specific, and useful to a technical audience • Hands-on with lifecycle and marketing automation platforms such as Customer.io, HubSpot, Braze, or Iterable • Fluent in product analytics such as Mixpanel and comfortable pulling data to define segments and measure results • Familiar with customer success platforms such as Statisfy, Gainsight, or Totango • Strong segmentation skills, including cohorts, behavioral triggers, and audience overlap • Data-driven approach to forming hypotheses, measuring results, and changing course • Experience contributing to business metrics such as GRR, NRR, activation rate, and time to first value • Experience coordinating shared calendars with Marketing and collaborating with customer-facing teams • Able to drive projects independently across teams and prioritize without a defined playbook • Comfortable with ambiguity and building from the ground up • Actively experimenting with agentic customer success and AI agents in the customer lifecycle • Using AI purposefully for copy, campaign analysis, research, and segmentation • Nice to have: experience launching scaled or digital customer success programs • Nice to have: experience serving long-tail or self-serve customer bases • Nice to have: experience with in-product messaging and lifecycle orchestration • Nice to have: hands-on experience deploying AI agents in customer-facing workflows

🏖️ Benefits

• Equity consideration • Comprehensive Medical, Vision, and Dental Care • Mental Wellness Benefit • Generous Vacation Policy & Additional Company Holidays • Enhanced Parental Leave • Volunteer Time Off • Pre-Tax Benefits including 401(K) • Wellness Benefit • Holiday Break