Search & Generative Engine Optimization Specialist, S&GEO

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

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💵 $95k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 0%

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Logo of Modus

Modus

51 - 200 employees

Founded 1991

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Modus is a SaaS platform that helps organizations create, customize and track short URLs, QR Codes, and mobile-friendly landing pages to connect audiences with content. It offers link management, dynamic QR code generation, analytics, branded links, link-in-bio pages, integrations and developer APIs for teams across marketing, customer service and development. Modus provides free and enterprise plans, advanced tracking and security/compliance features to support businesses of all sizes.

📋 Description

• Architect comprehensive SEO and Generative Engine Optimization (GEO) strategies for traditional search and AI-driven discovery platforms • Support the growth of the GEO offering by shaping and delivering client programs hands-on as strategist and practitioner • Develop and pitch forward-thinking search strategies focused on inclusion in AI-powered experiences such as Google AI Overviews, ChatGPT, and other LLMs • Collaborate with marketers, content strategists, and analytics experts to build holistic digital strategies • Educate teams across the organization on the evolving role and impact of SEO and GEO • Evaluate, implement, and own SEO/GEO tools and technologies • Provide thought leadership on the future of search for internal marketing, client engagements, and new business opportunities • Define and refine SEO/GEO methodologies, frameworks, and best practices • Work collaboratively with project managers, account leads, designers, engineers, and cross-functional teams to deliver integrated solutions • Communicate progress, insights, and recommendations to internal stakeholders and clients • Take on additional responsibilities as needed to support the evolution of the role and business

🎯 Requirements

• 4–5 years of experience in digital marketing, with deep SEO expertise for enterprise-level brands and a strong understanding of emerging GEO strategies • Expertise in presenting and translating complex SEO/GEO strategies to senior stakeholders • Experience managing, scaling, and evolving enterprise search programs, with a forward-looking approach that incorporates AI search ecosystems • Proven ability to develop search strategies for website projects, launches, and digital ecosystems; optimized for both traditional search engines and generative platforms • Strong technical and content auditing skills, with the ability to identify issues and opportunities impacting visibility across search engines and AI models • Clear, forward-thinking perspective on the evolution of search, including the role of large language models, AI Overviews, and generative discovery experiences • Ability to define, operationalize, and communicate SEO/GEO processes, frameworks, and best practices across teams • Exceptional quantitative, analytical, and critical thinking skills, with the ability to turn data into actionable insights • Hunger to learn and curiosity to experiment with the latest technologies and teach our teams and clients how to apply them • Hands-on experience with core SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, BrightEdge, Yext, Screaming Frog) and familiarity with emerging AI/search monitoring tools • Strong curiosity and passion for search, with up-to-date knowledge of industry trends, including algorithm changes, AI advancements, and their impact on visibility and performance

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