Senior Retail CRM Marketing Manager

🔥 3 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

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MoneyGram

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

₿ Crypto

👥 B2C

💰 Corporate round on 2023-09

Fintech • Crypto • B2C

MoneyGram is a global payments and remittance company that operates one of the largest cross-border money-transfer networks combining digital reach with extensive cash access. Trusted by tens of millions of consumers, MoneyGram provides consumer remittances, retail cash payout and digital payment services across 200+ countries and territories with hundreds of thousands of retail locations and billions of digital endpoints. The company also integrates crypto and blockchain technologies—operating scaled stablecoin and crypto-to-cash/cash-to-crypto capabilities and participating as a Solana validator—to modernize and speed cross-border payments while remaining focused on consumer convenience and partner distribution.

📋 Description

• Own marketing planning and execution across the retail business, including campaign strategy, channel mix, and messaging cadence • Design, build, and deploy ad hoc and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring quality, consistency, and reporting integrity • Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data • Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process • Lead A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement • Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure • Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.

🎯 Requirements

• 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM • 3+ years of experience in retail or has owned B2B or retail CRM marketing • Ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code • Ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches • Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail projects • Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics • A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines. • Experience translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life • Passion about scaling CRM as a growth lever, and excitement to build within a fast-moving, high-impact team • Proficiency in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus