Director of Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $155k - $180k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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mpathic

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

mpathic is an AI-driven safety and analytics company that offers SaaS products and APIs to record, transcribe, analyze, and improve human–AI and human–human interactions in clinical, life‑science, and enterprise settings. Their offerings include speech-to-text transcription, PII redaction, behavior and checklist analytics, human-curated benchmarking datasets, red‑teaming expertise, and an Observing Agent API to add domain-informed guardrails for healthcare and medical agents. mpathic targets life sciences, clinical research organizations, healthcare providers, insurers, and HR/enterprise teams focused on empathy, safety, bias reduction, and compliance.

📋 Description

• Define positioning, value propositions, and messaging frameworks for the mpathic platform and expert-led services • Develop buyer personas, ideal customer profiles, and use cases with Sales and Customer Success • Maintain competitive and market intelligence, including seller battlecards • Translate behavioral science, evaluation, and AI safety concepts for technical, clinical, and executive buyers • Build and maintain the sales playbook, including discovery guides, qualification frameworks, objection handling, pitch and demo narratives, pricing and packaging guidance, and sales materials • Design and run seller onboarding and ongoing training • Own the enablement calendar, content repository, and tools • Measure enablement impact and adjust programs accordingly • Plan and coordinate go-to-market launches for products, features, benchmarks, and services • Conduct win/loss analysis and customer and prospect research • Contribute to pricing, packaging, and segmentation decisions • Partner with Sales, Product, Clinical Solutions, and Customer Success • Bring seller and customer feedback to Product and leadership • Learn the platform, services, customers, and sales motion; audit messaging and enablement; establish planning boundaries; and deliver initial messaging and an enablement roadmap • Roll out messaging frameworks, repeatable enablement, competitive battlecards, win/loss insights, and launch readiness

🎯 Requirements

• [8+] years of experience in product marketing, sales enablement, or related go-to-market roles at a B2B software, AI/ML, or hybrid software-and-services company, including leadership experience • Experience building positioning and messaging for technical and complex products and selling into enterprise buyers • Experience owning a sales enablement function or program and measuring its impact • Ability to translate technical, scientific, or clinical concepts into clear value for different audiences • Collaborative experience across Sales, Product, Customer Success, and Marketing, with respect for clear ownership lines • Comfort with ambiguity in an early-stage, remote-first environment and willingness to be strategic and hands-on • Experience in AI safety, AI/ML infrastructure, healthcare, or life sciences, or willingness to develop it • Familiarity with evaluation, red teaming, or benchmarking concepts is a plus