Associate Director – SEO, GEO, and Content Performance

Job not on LinkedIn

🔥 17 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $142.4k - $224.1k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

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MSD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1891

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

MSD is a leading biopharmaceutical company known as Merck & Co. , Inc. in the United States, Canada, and Puerto Rico, and as MSD globally. The company focuses on scientific innovation to deliver medicines and vaccines for various health challenges, including oncology, vaccines, infectious diseases, and cardio-metabolic diseases. MSD operates multiple divisions, including Human Health, Animal Health, and Research & Development. With approximately 75,000 employees worldwide and a significant investment in research and development, MSD is committed to improving global health through its scientific advancements. Additionally, the company places a strong emphasis on diversity, inclusion, and corporate responsibility. MSD’s operations extend worldwide, offering opportunities in numerous regions and promoting diversity and innovation in all aspects of its business.

📋 Description

• Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities. • Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability. • Identify high-impact use cases across brands, markets, and customer segments. • Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready. • Establish standards for AI-friendly content (clarity, structure, factual accuracy). • Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability. • Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs. • Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems. • Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes).

🎯 Requirements

• 7+ years in SEO, digital marketing, or search strategy. • Proven experience in enterprise/global SEO programs. • Strong understanding of Technical SEO (site structure, crawlability, schema) and content strategy and optimization. • Familiarity with AI-driven search trends and Large Language Models (LLMs). • Strong English communication skills and leadership presence to effectively engage stakeholders from around the globe. • Experience in animal health or regulated industries (preferred). • Exposure to AI search / GEO concepts and emerging tools (preferred). • Experience with tools such as SEMRush, Google Analytics and similar (preferred). • Background in content strategy, omnichannel marketing, or MarTech platforms (preferred). • Strong analytical mindset with experience defining new measurement frameworks (preferred).

🏖️ Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family) • retirement benefits, including 401(k) • paid holidays • vacation • compassionate and sick days • annual bonus and long-term incentive, if applicable