
51 - 200 employees
Founded 2002
💊 Pharmaceuticals
🤝 B2B
☁️ SaaS
Pharmaceuticals • B2B • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
🕒 June 29
SEO Specialist at a digital marketing agency leveraging AI tools for SEO strategies. Developing SEO strategies and executing tasks across technical and on-page optimization.
🕒 June 29
Data Analyst working remotely, supporting brand, commercial, and analytics teams in the pharmaceutical industry. Translating healthcare data into actionable insights while collaborating across functions.
🕒 June 9
Supervisor responsible for designing and delivering Learning & Development programs. Enhances employee capability and strengthens company culture at Underscore Marketing.
🕒 May 28
IT Operations Manager acting as execution engine for IT strategy at Underscore Marketing. Acting as the bridge between leadership, internal teams, and external IT partners to ensure successful technology initiatives.
🕒 May 1
Project Management Specialist assisting in managing media projects while learning to lead independently. Collaborating with teams on healthcare-focused initiatives in a remote setting.
🕒 March 17
Senior Director/VP, Strategy leading media strategy and analytics for pharmaceutical advertising. Overseeing performance reporting and influencing client decision-making at Underscore Marketing.