Director, Category Insights – Strategy

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🔥 4 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🔴 Lead

🧐 Strategy

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Mush

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📱 Media

🤝 B2B

Media • B2B

Mush is a design agency that creates brand identities, packaging, UI/UX and WordPress development, social media content, and outdoor media to help clients increase sales and stand out from competitors. The small, dedicated team works with startups and household-name clients on a global scale, offering rebranding, creative design, and digital services focused on driving measurable results.

📋 Description

• Serve as a strategic partner to the Sales team in preparing retailer presentations, line reviews, category reviews, and business updates. • Develop compelling, customer-specific selling stories grounded in category, consumer, and shopper insights. • Identify assortment, distribution, shelving, pricing, and promotional opportunities that drive category growth. • Support annual planning processes, retailer strategy development, and customer business reviews. • Participate in retailer meetings and presentations as the category expert when appropriate. • Analyze syndicated data sources (SPINS, Numerator, etc.) to identify trends, opportunities, and risks. • Monitor category performance, competitive activity, and emerging consumer trends. • Develop insights around shopper behavior, purchase drivers, and category dynamics. • Translate data into actionable recommendations for both internal and external stakeholders. • Build and maintain category scorecards and performance dashboards. • Lead assortment recommendations and SKU rationalization analyses. • Evaluate whitespace opportunities within customer assortments. • Develop fact-based shelving and merchandising recommendations. • Partner with retailers and broker teams on category optimization initiatives. • Support development of annual retailer growth strategies. • Identify opportunities to expand MUSH's presence within existing and new categories. • Assist in long-term portfolio planning by providing category and consumer insights. • Partner with Marketing and Innovation teams to assess new product opportunities and market potential. • Collaborate with external partners, including brokers, data providers, and retailer category teams.

🎯 Requirements

• Bachelor's degree in Business, Marketing, Economics, Statistics, or related field. • 5+ years of experience in Category Management, Category Leadership, Shopper Insights, Revenue Growth Management, Sales Strategy, or related CPG roles. • Strong experience with syndicated data platforms including Circana (IRI), NielsenIQ, SPINS, or equivalent. • Advanced proficiency in Microsoft Excel and PowerPoint. • Exceptional analytical, problem-solving, and storytelling abilities. • Strong presentation and communication skills. • Ability to synthesize large amounts of data into concise, actionable recommendations.

🏖️ Benefits

• Health insurance • Professional development opportunities