Creative Strategist

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MVR Digital

11 - 50 employees

Founded 2016

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

MVR Digital is a full-service performance growth marketing agency that partners with direct-to-consumer and eCommerce brands. They specialize in paid media, creative strategy, email marketing, landing pages/CRO, and data & analytics (including attribution), helping beauty, fashion, wellness, and lifestyle companies scale through measurement-led, outcome-focused campaigns. Built for complexity, the agency emphasizes sustainable systems, high client retention, and data-driven creative to drive DTC growth from launch to scale.

📋 Description

• Read Meta and Google ad performance data daily to identify fatigued hooks, effective formats, and saturated audiences • Translate performance signals into structured creative briefs covering segment, message, hook type, format, reference, and success metric • Build and prioritize a creative testing roadmap with media buyers • Form specific, falsifiable creative hypotheses • Brief designers, video editors, copywriters, and UGC creators • Maintain a tagged creative asset library for iteration of winning concepts • Track UGC and short-form trends across TikTok and Instagram • Adapt winning formats to client brands and offers • Iterate on UGC concepts using performance data, including hooks, openers, and pacing direction • Write 15–30 second UGC-style scripts with hook, problem, proof, and CTA structure • Manage multiple client accounts and external creative partners in a distributed agency environment

🎯 Requirements

• 3+ years in creative strategy, performance marketing, or a closely related role • Demonstrated experience writing structured creative briefs • DTC or e-commerce experience strongly preferred • Ability to discuss creative strategy for higher-consideration luxury or premium purchases • Comfortable working remotely in a fast-moving agency environment • Experience managing multiple client accounts and external creative partners simultaneously • Strong written communication skills • Recent, hands-on UGC scriptwriting experience • Portfolio or examples of scripts that became produced ads ideally • Working fluency in Meta Ads Manager and Google Ads reporting • Ability to interpret hook-rate and hold-rate curves • Familiarity with AI-assisted creative research or tagging tools is nice to have • Basic working knowledge of Figma, Canva, or Adobe tools is nice to have

🏖️ Benefits

• PTO • Paid holidays • Flexible Fridays

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