CRO Manager

🕒 June 17

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Freebird

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏭 Manufacturing

💄 Beauty

🛒 Retail

Manufacturing • Beauty • Retail

Freebird is a company that specializes in creating innovative electric shavers, primarily for head shaving. Their flagship product, the FlexSeries®, is designed to provide a smooth and comfortable shaving experience specifically for bald and balding individuals. The company offers various kits and accessories, including pre-shave oils and post-shave lotions, to enhance the shaving process. Freebird is dedicated to improving the head shaving experience with products that are water-resistant, efficient, and gentle on the skin. They market their products with benefits such as fast shaving times, smooth results, and a reduction in irritation.

📋 Description

• Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews • Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand • Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation • Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth • Translate every winning test into a scaled implementation and a documented learning in the Growth playbook • Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously • Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level • Improve new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation • Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation • Set and track weekly and monthly CVR benchmarks by channel and audience segment • Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone • Track and report the FOCM impact of all major experiments with clear attribution • Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing • Partner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting • Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning • Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative • Push back on shiny object syndrome with data

🎯 Requirements

• 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment • Proven experience building a CRO program from scratch, not just inheriting a mature one • Fluency in A/B testing platforms such as Intelligems, VWO, Optimizely, or equivalent • Deep understanding of the full acquisition funnel: ad, landing page, offer, and checkout as one connected system • Strong grasp of offer architecture including PPU sequencing, subscription framing, bump mechanics, and AOV levers • Data literacy: statistical significance, clean test design, and the ability to read your own results without leaning entirely on Analytics • Ability to write crisp, actionable briefs that unblock Design and Dev without handholding • Based in or able to work full overlap with US Eastern or Central time zone hours • **Bonus Points** • Experience at a DTC subscription brand • Background in direct-response or performance creative environments • Familiarity with the Shopify or headless ecommerce stack • Experience with contribution margin modeling

🏖️ Benefits

• Your work directly drives profitable revenue, not vanity metrics • Full ownership of the experimentation program from day one • Real decision-making authority and a clear mandate to build • Fast-moving, no-politics culture built for execution over process • Opportunity to build something that scales with a 9-figure brand • Make a visible impact by seeing your ideas tested, scaled, and tied directly to business growth