Paid Media Manager

Job not on LinkedIn

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sage Dental

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Private Equity Round on 2012-09

Healthcare • Healthcare Insurance • Pharmaceuticals

Sage Dental is a leader in comprehensive dental care with over 30 years of experience, offering a wide array of services including general dentistry, endodontics, orthodontics, pediatric dentistry, periodontics, and oral surgery. With more than 140 practices across the southeastern United States, Sage Dental emphasizes a modern, family-friendly approach to dental health and focuses on delivering exceptional patient care while fostering a team-driven culture that values growth and innovation. Their commitment to using the latest clinical advancements ensures that patients receive high-quality treatment in a convenient setting.

📋 Description

• Own the day-to-day execution, management, and optimization of digital advertising campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV, audio/radio, display, and other paid media channels • Manage campaign setup, audience targeting, keyword strategy, budgets, bidding, creative implementation, tracking, and ongoing performance optimization • Ensure paid campaigns are accurate, current, and relevant to Sage Dental’s services, locations, promotions, and business objectives • Monitor campaign performance and ROAS and identify opportunities to improve efficiency, reach, conversion rates, and patient acquisition • Support integrated marketing campaigns and local market initiatives through paid media planning and execution • Manage campaign pacing, budget allocation, and performance against KPIs and business goals • Partner with the Senior Director of Integrated Marketing and internal stakeholders to align campaigns with marketing strategies and business priorities • Collaborate with creative, organic marketing, multicultural marketing, strategy, analytics, operations, clinical, and external agency partners • Maintain accurate location information, service offerings, messaging, promotions, landing pages, and calls to action • Coordinate campaign launches, creative updates, testing, and optimization across markets and channels • Communicate campaign performance, insights, challenges, and recommendations to marketing leadership and stakeholders • Monitor, analyze, and report on paid media performance using platform analytics and reporting tools • Track spend, clicks, impressions, CPC, CPA, conversion rates, appointment bookings, and ROAS • Develop regular performance reports with actionable insights and recommendations • Test audiences, creative, messaging, landing pages, bidding strategies, and campaign structures • Support accurate conversion tracking, attribution, and reporting • Recommend adjustments to media mix, budgets, targeting, and campaign tactics

🎯 Requirements

• 5–10 years of professional experience in paid media, digital advertising, growth/performance marketing, or a related field • Extensive hands-on experience planning, executing, managing, and optimizing campaigns in Google Ads and Meta Ads • Experience in healthcare advertising, preferably supporting multi-location healthcare organizations or patient acquisition campaigns • Familiarity with ZocDoc, connected TV (CTV), audio/radio advertising, display advertising, and other digital media channels • Dental industry experience is a plus • Demonstrated ability to manage multiple campaigns, budgets, markets, and competing priorities simultaneously • Strong analytical skills and experience using campaign performance data to guide optimization and decision-making • Experience with conversion tracking, attribution, reporting dashboards, and marketing analytics tools • Excellent project management, organization, attention to detail, and follow-through • Strong written and verbal communication skills, with the ability to collaborate effectively across teams and communicate performance insights to stakeholders • Ability to work independently, take ownership of day-to-day execution, and proactively identify opportunities for improvement • Familiarity with marketing analytics and reporting platforms such as Google Analytics 4, Patient Prism Google Ads, Meta, and comparable platforms • Experience with CRM, call tracking, and campaign conversion measurement • Understanding of healthcare advertising privacy considerations and applicable digital platform policies

🏖️ Benefits

• Competitive compensation and benefits • Professional development resources • Access to cutting-edge technology • Collaboration with a passionate, innovative team • Purpose-driven organization transforming dental care