Senior Demand Generation Specialist – SAP Business Suite

🕒 May 30

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Nagarro

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

🤝 B2B

🏢 Enterprise

B2B • Enterprise • Technology Consulting

Nagarro is a global leader in digital engineering and technology consulting. The company helps clients become innovative, digital-first businesses by leveraging technology to drive business breakthroughs. Known for its entrepreneurial agility and CARING mindset, Nagarro offers a wide range of services, including digital engineering, intelligent enterprise solutions, and experience and design services. With over 17,900 employees across 37 countries, Nagarro collaborates with industry leaders to accelerate digitalization and technology-led innovation.

📋 Description

• Responsible for generating demand with a strong new‑logo focus across the full SAP Business Suite. • Identify, engage, and qualify new potential customers and pass high‑quality, BANT‑qualified opportunities to the sales team. • Develop independent, targeted demand-generation strategies for new‑logo acquisition within the SAP Business Suite context. • Translate the Business Suite value proposition into concrete campaigns across solution areas (S/4HANA Public Cloud, BTP, SAC, CX, SuccessFactors, Concur). • Run account-based demand programs for defined ICPs and collaborate closely with Hunters and Sales Operations. • Qualify leads and opportunities according to BANT criteria and hand over sales‑ready leads to the sales organization. • Utilize tools such as Dealfront, LinkedIn, CRM systems, and marketing automation platforms to drive consistent pipeline contribution and optimize conversion rates.

🎯 Requirements

• University degree in Business Administration, Marketing, Business Informatics, Computer Science, or a comparable field. • At least 3 years of proven success in demand generation within the SAP ecosystem , ideally with clear evidence of pipeline impact in a B2B enterprise environment. • Strong understanding of the SAP Business Suite and experience with solutions such as SAP Public Cloud, BTP, SAC, CX, SuccessFactors, or Concur. • Experience with structured lead qualification (e.g., BANT) and a clear orientation toward new‑logo pipeline building. • A hunter mindset combined with high ownership, creativity, performance orientation, and strong cross‑functional collaboration skills. • Fluent in German (C1 or higher) and English (B2 or higher).

🏖️ Benefits

• 30 days of paid vacation • internal and external training opportunities • MyN – Nagarro Employee Share Program • attractive company bicycle arrangements • modern office space at central locations with high-tech equipment • sports programs • access to the corporate benefits portal • free fruit and drinks