Growth & Marketing Specialist

🕒 July 10

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Naijatutors Konnect

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📚 Education

🏪 Marketplace

👥 B2C

Education • Marketplace • B2C

Naijatutors Konnect is an online tutoring platform that provides live virtual private and group classes for children, covering core academic subjects (mathematics, languages, sciences, test preparation) and skills-based programs (coding, web design, public speaking, culinary creators, handwriting mastery). The service matches vetted tutors to students, offers tailored learning plans, flexible scheduling, and progress monitoring to improve academic outcomes and confidence. Naijatutors Konnect positions itself as a student-facing education provider focused on accessibility, affordability, and measurable results.

📋 Description

• Develop and execute the company’s growth and marketing strategy • Increase brand awareness and grow engagement across all digital platforms • Own and execute the content strategy and social media calendar • Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels • Increase qualified enquiries and improve enquiry-to-enrolment conversion • Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement • Improve website performance, lead generation and customer journeys • Develop email marketing, CRM and marketing automation campaigns • Lead marketing campaigns for new products, services and events • Build and manage internal and external marketing resources, including freelancers and agencies • Produce regular reports on marketing performance, ROI and key growth metrics • Within the first 6 months, significantly increase social media engagement and brand visibility, grow qualified monthly enquiries, improve conversion rates, reduce customer acquisition costs, increase marketing ROI, build scalable marketing systems and establish Naijatutors Konnect as a leading tutoring brand for African diaspora families

🎯 Requirements

• At least 5 years’ experience in growth, digital or performance marketing • Proven track record of growing a consumer-facing brand • Strong experience managing Meta and Google advertising campaigns • Experience developing content strategies that increase engagement and generate leads • Strong analytical skills with the ability to make data-driven decisions • Excellent copywriting and marketing communication skills • Experience leading marketing projects or teams • Proactive, entrepreneurial mindset with a strong bias for action • Experience in education, EdTech or a subscription-based business is an advantage

🏖️ Benefits

• Annual Leave: 15 working days (3 weeks) of paid leave • Performance Bonuses: Earn additional rewards based on individual and company performance • Career Progression: Clear opportunities for promotion based on performance and impact • Learning & Development: Access to ongoing training, professional development and opportunities to build new skills