Director, Performance Marketing

🕒 April 21

🏢🏡 New York City – Hybrid

💵 $112k - $207k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Nasdaq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

At Nasdaq, our purpose is to advance economic progress for all. We power stronger economies, create more equitable opportunities, and contribute to a more sustainable world to help our communities, clients, employees, and people of all backgrounds reach their full potential.

📋 Description

• Define and lead the global performance marketing and acquisition strategy for CAP, integrating SEO, paid search, paid social, and web experience optimization to drive measurable growth outcomes. • Own SEO and answer engine optimization (AEO) strategy, including technical SEO, content architecture, structured data, and readiness for AI-driven discovery platforms. • Lead paid search and paid social strategy and execution across Google, Bing, and LinkedIn, ensuring brand-safe, compliant, and efficient campaigns aligned to business priorities. • Oversee content performance across organic and paid channels, ensuring investments align to buyer intent, regulatory constraints, and downstream pipeline influence. • Establish performance measurement frameworks and executive-level reporting that reflect cross-channel influence, attribution accuracy, and long-term business impact. • Build and mentor a high-performing, multidisciplinary team across SEO, paid search, and paid social, fostering a culture of rigor, experimentation, and continuous optimization.

🎯 Requirements

• Extensive leadership experience in performance marketing, digital acquisition, or growth roles within B2B financial services, fintech, SaaS, or similarly regulated industries. • Demonstrated success in owning both organic and paid growth strategies, including SEO/AEO, paid search, and paid social, with accountability for measurable business outcomes. • Deep expertise in search-driven discoverability, technical SEO, content architecture, and emerging AI/LLM-driven answer engines. • Strong paid media leadership experience, including budgeting, forecasting, and optimization at scale across Google, Bing, and LinkedIn. • Track record of operating effectively within large, matrixed enterprise environments with legal, compliance, and governance requirements. • Exceptional communication skills with the ability to influence senior stakeholders and lead cross-functional initiatives across global teams. • Advanced degree (e.g., MBA) or equivalent senior leadership training (preferred). • Experience establishing governance frameworks for SEO, paid media, content quality, compliance, and emerging channels (preferred). • Proven ability to drive growth in fast-moving environments where customer expectations and digital landscapes evolve rapidly (preferred).

🏖️ Benefits

• 401(k) program with 6% employer match • Employee Stock Purchase Program with 15% discount • Student loan repayment program up to $10k • Company paid life and disability plans • Generous paid time off • Comprehensive medical, dental and vision coverage • Health spending account with employer contribution • Paid flex days to support mental wellbeing • Gym membership discounts • Hybrid home/office schedule (for most positions) • Paid parental leave • Fertility benefits • Paid bereavement leave • Company gift matching program • Employee resource groups • Paid volunteer days • Education Assistance Program • Robust job skills training • Professional development opportunities