Director, Brand & Creative

Job not on LinkedIn

🔥 14 minutes ago

🇺🇸 United States – Remote

💵 $148.6k - $185.7k / year

⏰ Full Time

🔴 Lead

👗 Brand Designer

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Natera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🏥 Healthcare

🧬 Biotechnology

⚕️ Healthcare Insurance

Healthcare • Biotechnology • Healthcare Insurance

Natera is a global leader in cell-free DNA testing technology, specializing in non-invasive genetic testing and diagnostics. The company's innovative solutions focus on areas such as prenatal screening, cancer detection, and organ transplant monitoring. By using advanced bioinformatics and DNA analysis, Natera provides healthcare professionals and patients with critical information to make more informed medical decisions.

📋 Description

• Own the evolution and governance of Natera's corporate and product brand identities • Develop and maintain comprehensive brand guidelines across customer touchpoints • Ensure cohesive visual identity across healthcare providers, patients, biopharma partners, investors, prospective employees, and other stakeholders • Translate business strategy into compelling brand experiences with executive leadership and cross-functional teams • Lead creative development across marketing campaigns, product launches, digital experiences, sales materials, events, advertising, social media, presentations, video, and other communications • Provide creative direction and raise the quality and effectiveness of branded materials • Balance long-term brand initiatives with fast-paced business needs across commercial and corporate functions • Build scalable creative processes, workflows, templates, asset management practices, and production standards • Prioritize creative resources and develop metrics to measure creative performance, efficiency, and business impact • Lead and mentor internal designers and creative professionals • Manage external creative agencies, freelancers, production partners, photographers, illustrators, and vendors • Partner with Product Marketing, Corporate Communications, Digital Marketing, Demand Generation, Medical Affairs, Commercial, HR, Investor Relations, and Executive Leadership • Collaborate with Legal, Regulatory, Medical, and Compliance teams on review requirements • Report to the SVP, Marketing & Patient Experience • Strengthen Natera's brand guidelines and creative standards, elevate marketing creative quality, and optimize internal and agency resources

🎯 Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field • 10+ years of progressive experience in brand management, creative leadership, or creative direction • Experience leading creative teams in a high-growth organization • Strong portfolio across digital, print, brand identity, and integrated marketing campaigns • Experience developing and managing enterprise brand guidelines and visual identity systems • Experience managing creative agencies and external production partners • Exceptional communication, presentation, and stakeholder management skills • Strong project management and organizational skills, with ability to manage multiple priorities • Preferred: healthcare, biotechnology, diagnostics, pharmaceutical, or life sciences experience • Preferred: experience supporting multiple brands, product portfolios, or business units • Preferred: experience with Adobe Creative Cloud and Figma • Preferred: familiarity with digital asset management systems and creative workflow tools • Preferred: experience with digital product, UX/UI, and web development teams • Preferred: knowledge of AI-powered creative tools and emerging technologies

🏖️ Benefits

• Annual performance incentive bonus • Long-term equity awards • Comprehensive health benefits (medical, dental, vision) • 401(k) with company match • Generous paid time off and company holidays • Additional wellness and work-life benefits • Medical, dental, vision, life and disability plans for eligible employees and their dependents • Free testing for employees and their immediate families • Fertility care benefits • Pregnancy and baby bonding leave • Commuter benefits • Employee referral program