Senior Performance Marketing Manager

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $100 - $140 / hour

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Navan

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

✈️ Travel

📦 Logistics

💼 Consulting

Travel • Logistics • Consulting

Navan is a company offering comprehensive business travel solutions and expense management services, aimed at optimizing corporate travel programs. Their platform caters to small businesses and large enterprises by providing tools for managing travel bookings, company cards, and expenses. Navan enhances financial visibility and control through automated expense categorization and reporting, while empowering employees with easy booking and expense tracking capabilities. The platform supports seamless integration with existing financial systems and emphasizes sustainability in travel. Navan is trusted by thousands of companies globally and enhances productivity through its AI-powered insights and user-friendly interface.

📋 Description

• Plan, launch, and optimize campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen, programmatic display, and emerging channels, including audience setup, bidding, budget pacing, tracking, and reporting • Support major brand moments that build awareness, credibility, and consideration among relevant audiences in priority markets • Activate demand-creation programs through content syndication, industry publishers, newsletters, and sponsored email • Translate priority account lists, engagement signals, and buying-group needs into actionable paid media audiences • Build campaigns for unengaged accounts, missing buying roles within engaged accounts, and account progression • Maintain audience syncs, exclusions, and suppression rules; troubleshoot match rates and delivery issues • Support customer expansion campaigns with Customer Marketing and account teams • Develop creative briefs and collaborate with Creative, Content, and Product Marketing on campaign assets • Run structured tests across messaging, concepts, formats, and landing pages • Manage production timelines and asset refreshes • Set campaign KPIs and evaluate reach, consideration, account engagement, buying-group coverage, opportunities, and pipeline • Partner with Analytics on controlled tests, baselines, and incremental impact measurement • Validate account matching, placement quality, viewability, reach, and frequency • Connect campaign responses with follow-up and feedback across Marketing Operations and Sales • Communicate what to scale, adjust, or stop

🎯 Requirements

• 8+ years of experience in performance marketing or paid media, including meaningful experience in B2B marketing • Deep, recent hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display • Practical knowledge of ABM, including account segmentation, buying committees, audience activation, and long B2B buying cycles • Experience executing both brand-awareness and demand-creation campaigns, with a clear understanding of how their objectives, creative, and measurement differ • A track record of managing budgets, optimizing campaigns directly, and making thoughtful investment decisions • Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets • Strong vendor management skills and experience working with media partners, publishers, or agencies • Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance • Strong project management and communication skills, with the ability to coordinate multiple campaigns and cross-functional partners

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