Senior Local Performance Marketing Specialist

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Neighborly®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2019

👥 B2C

🏠 Real Estate

☁️ SaaS

B2C • Real Estate • SaaS

Neighborly® is the world’s largest home services company, delivering premium service experiences across homes and businesses, primarily through franchising. Their wide range of brands repair, maintain, and enhance properties to make life easier and more enjoyable for homeowners. Neighborly's consistency and quality work define their leadership in the home services space as they strive to become a beloved household name. The company emphasizes their Code of Values, focusing on Respect, Integrity, Customer Focus, and Having Fun, which sets the cultural tone for their business operations.

📋 Description

• Track integrated marketing plans and provide coaching recommendations to franchise owners • Monitor, track, and coach franchise business owners on local integrated marketing plans, channel/tactic mix, and programs aligned with the customer journey and marketing funnel • Support acquisition, retention, reactivation, and loyalty goals for overall customer growth • Monitor key online and offline marketing performance metrics and customer engagement analytics • Focus on qualified leads, cost per lead, and franchise owners not achieving target lead and revenue objectives • Present pre-opening and grand-opening marketing plans during onboarding training sessions • Coach franchise owners on first- and second-year integrated marketing plan recommendations to deliver break-even targets • Sell in local programs and provide recommendations to individual franchise owners and/or capture their local marketing plans • Develop roll-up reporting on franchise owner participation in programs driving qualified leads and revenue • Support the manager in analytics reviews and monitoring performance KPIs

🎯 Requirements

• Bachelor’s degree in Marketing, or related field • 7+ years of marketing experience, including digital marketing • Strong analytical skills • Franchise service, retail, B2B, or referral-driven business experience • Hands-on marketing and customer engagement platform experience, including adoption through training and coaching • Content development and customer journey experience, including communications and follow-up • Full-time availability, Monday–Friday, 8:00 AM–5:00 PM CT • Ability to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers • Ability to lift and move equipment, supplies, and materials weighing up to 25 pounds

🏖️ Benefits

• Equity and bonus opportunities • Comprehensive benefit offerings available through Neighborly Benefits • Fully remote work arrangement

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