Marketing Communications Manager

🔥 11 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🗣️ Communications

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Neogen Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🌾 Agriculture

🍽️ Food & Beverage

Biotechnology • Agriculture • Food & Beverage

Neogen Corporation is a biotechnology company that offers a comprehensive range of solutions and services aimed at ensuring food safety throughout the food chain. They cater specifically to the food processing, animal protein, and agriculture industries, helping to protect the global food supply while promoting efficient production practices. In addition to their primary focus on food safety, Neogen also serves the companion and performance animal sectors, as well as engaging in life sciences and toxicology fields.

📋 Description

• Develop and execute global integrated marketing communications strategies that strengthen Neogen’s brand positioning across priority food manufacturing industries • Create full-funnel marketing programs driving awareness, engagement, lead generation, pipeline acceleration, customer retention, and revenue growth • Lead multi-channel marketing campaigns across digital, print, events, public relations, social media, email, and other relevant channels • Develop industry-specific marketing strategies, messaging frameworks, and campaign plans • Partner with segment and regional marketing teams to align global messaging with local market needs • Lead cross-functional campaign planning and execution with Product Marketing, Segment Marketing, Technical, Brand, Design, Regulatory, Legal, and other stakeholders • Oversee development of white papers, case studies, blog posts, press releases, newsletters, social media content, and other customer-facing materials • Translate complex technical and scientific information into clear, compelling content • Tailor content to target audiences, market segments, customer needs, and communication channels • Apply audience segmentation, customer journey mapping, automated nurture programs, re-engagement strategies, and conversion optimization • Manage the global content calendar and coordinate with internal teams, agencies, and external partners • Support customer-focused messaging throughout the buyer journey • Use marketing performance data, testing, and insights to evaluate campaign effectiveness and identify improvements • Partner with regional and country marketing teams to align local execution with global strategy • Provide guidance and best practices for marketing communications, campaign development, messaging, and content creation • Collaborate with thought leadership teams to position Neogen as a trusted partner and scientific leader • Support consistent application of Neogen brand standards • Manage multiple concurrent marketing initiatives with quality, consistency, and timely execution • Identify opportunities to improve marketing processes, content development, campaign execution, and cross-functional collaboration

🎯 Requirements

• 5+ years of experience developing integrated marketing communications, brand marketing, campaign strategy, or related marketing programs • Experience developing and executing multi-channel marketing campaigns • Experience developing messaging, content, or marketing programs for defined customer or industry segments • Experience managing multiple concurrent projects and cross-functional workstreams • Experience collaborating with internal stakeholders and external partners or agencies • Experience translating complex technical, scientific, or business information into clear and engaging marketing content • Strong written and verbal communication skills • Strong project management and organizational skills • Ability to independently manage priorities, timelines, and deliverables • Strong attention to detail and ability to review content for consistency, quality, and alignment • Preferred: 5 to 7 years of relevant marketing communications experience • Preferred: Experience within food safety, food manufacturing, life sciences, diagnostics, or another B2B technical industry • Preferred: Experience developing industry-focused marketing programs and audience segmentation strategies • Preferred: Experience with demand generation, lead nurturing, customer journey mapping, re-engagement campaigns, or conversion optimization • Preferred: Experience developing marketing strategies for multiple geographic regions or global markets • Preferred: Experience partnering with technical, scientific, regulatory, legal, and commercial stakeholders • Preferred: Experience developing thought leadership content and industry-focused campaigns • Preferred: Experience using marketing analytics, testing, and performance data to optimize campaigns • Preferred: Experience working with marketing automation, CRM, content management, or digital marketing platforms • Preferred: Experience managing agency or external creative partnerships